How Important is Transparency in the Age of Social Media?

John Baldoni addresses how social media has made transparency and honesty essential for leaders. He talks about an article he wrote entitled, “Social Media Can Hijack a Boss’s Message,” where he talks about how the media in general, and social media is focused on “gotcha” revelations. Baldoni explains why leaders must be honest and make sure they are “walking the talk” always to ensure that they don’t get caught in a lie or inconsistency that could then make its way on to social media. Watch this video.

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