How Important Is Social Media For Your Business
Biswajeet Roy
Export Marketing| International Business | Sales & Business Development | Co-Founder @ BIDCHEMZ.COM
How Important Is Social Media For Your Business
Digital Marketing without social media is like a house without an approach road. All your efforts in the Digital Marketing space will not leverage if you or your business do not have a social media presence.
Whether you think of self-branding, affiliate marketing, or promoting your business, activities you do on social media will take you to your destination.
Having sound knowledge about how to handle social media for your business is important to stay visible in the internet space.
How Can I Use Social Media For My Business
Optimization of your Social media pages or (SMO) refers to the creation of online content that is likely to increase the awareness of a product, brand or event by sharing through social networks using several social media outlets and communities to generate viral publicity.
Social media optimization involves using RSS feeds, social news, bookmarking sites, social media sites, video as well as blogging sites. The purpose of SMO is to drive traffic to your Web site if you have one or even if you don’t then it will increase your brand value and increase the footfall of your business.
Marketing through Social Media has become a synonym associated with modern-day Digital Marketing. However many mid-size and start-up business owners are yet to understand in a clear tone how exactly Social Media can create an impact on their businesses.
Through this article, I have tried to underline some basics to explain why Social Media is important in Digital Marketing and especially in this challenging time COVID 19.
Digital advantage of Social Media
Secure Strong Presence on the Web
Optimizing your social media profile or your business page ensures a strong web presence for your business and establishes the internet authority of the brand. It introduces people to the business and also helps in branding & improving brand visibility.
Increases Audience Base
Social media optimization(SEO) provides the opportunity to reach out to the target audience. It allows you to position the brand to your customers through mobile, video, and audio. Moreover, your customers can access you from anywhere across the globe
Drive More Traffic
Social Media Marketing when done properly is a great source for traffic generation and allows you to reach customers worldwide and is cost-effective.
Generate qualified Leads
Although social media is particularly useful for branding, it is increasingly being used for lead generation.
Improves Search Engine Ranking
Search engines have started acquiring data from social media channels such as Facebook, Instagram, Linkedin, Pinterest, etc and show them on the search results, that is the reason why Social Media has gained prominence among marketers.
Popular Social Media Platforms for promoting business
· You tubes
What is it?
Who has not heard of Facebook so it will be useless to discuss what Facebook is all about? However not many are exactly aware of what a Facebook page is. Facebook page is a public profile specifically created for businesses, brands, celebrities, causes, and other organizations. Pages can connect to an unlimited number of individuals both inside and outside your business community A Facebook Business Page is also a free opportunity for businesses to increase brand awareness and also sometimes generate sales on Facebook other than creating brand awareness. A Facebook business page educates people about the business how you can be contacted, and where you're located. Today Facebook is the first place people look when learning more about a business, and having a Facebook page gives you a chance to put all of the most informative and credibility-growing information in one concentrated area.
Why is it important for business?
SMO of Facebook has seen growing rapidly over the years sometimes ranking above Google ads and standard web advertising. It is estimated that there are more than two billion active Facebook accounts around the world, making an incredible reach and connecting your ad with the ideal audience.
What is it?
Instagram also referred to as Insta is an American photo and video-sharing social networking service owned by Facebook, Inc. This social media allows users to upload photos and videos which can be edited by using various filters, organized with tags and location information. The posts can be shared publicly or with pre-approved followers. Businesses can benefit because users can browse other users' content by tags and locations, and view trending content and can like photos and follow other users to add their content to a feed post.
Why is it important for business?
Instagram has a subscriber base of over 300 million people where they share their photos, videos, and stories every single day. Instagram has grown over recent years to such an extent that business have started taking advantage of this large user base.,
Well, today, we'd love to dive headfirst into that topic and share:
What is it?
Twitter is a microblogging site that enables users to send messages or "tweets. On the marketing front, Twitter lets you get connected with your existing and prospective customers, sharing their honest views and feedback
Why it is important for business?
When you get actively involved with relevant tweets, you can. Today, Twitter can do a lot of promotions to your brand and is a great tool for generating traffic similar to other social sites. Like Facebook, Being active in Twitter is also helps with your ranking with Google and Bing
SMO activities on Twitter are a must-have in your SMO strategy simply because inbound customer conversations are precise and easy to monitor and manage. What others are saying about you matters more than what you are saying that’s is all about Twitter
What is it?
Pinterest is an active social media platform and has more than 150 million active users today and still adding. The audience is a mix of bloggers, entrepreneurs, and a large number of small, medium, and large-sized businesses that seek a global reach.
Why is it important for business?
Pinterest is set up as a digital message board with users "pinning" pictures to various "boards" that they create. Each board focuses on a specific subject matter and each item that gets pinned to a particular board shares a similar category or interest Pins serve as valuable imagery backlinks to valuable content on your website or other relevant locations you wish to attract your users to. Pins generate quality traffic if they are correctly optimized to attract the right customers.
What is it?
LinkedIn is another social media platform that mainly targets business professionals and has over 590 million users at the start of 2019. Both visual and verbal content can be posted here.
Why it is important for business?
When it comes to B2B, LinkedIn is one of the most successful platforms for capturing quality leads. 26% of B2B decision-makers are using LinkedIn and companies that engage through LinkedIn generate 80% of their overall social media marketing leads through LinkedIn, which is quite a lot
You tube
What is it?
The presence of YouTube and its use has become a reality in our daily life to watch video clips and movies.
Why it is important for business?
With around 1.3 billion daily users the YouTube has become the second largest search engine which is the main reason why every business is targeting the platform through social media marketing services. Youtube has come a long way to improve visibility and increase brand awareness in the fiercely competitive market