How important is it to be on page ONE of Google?
Denise Inspired Horan
Keynote Speaker, Coach & Trainer ?? I help businesses GROW & make more SALES using Social Media ?? Message me & lets get you profitable ??
I have spoken a lot recently about how important it is to get VISIBLE in your business. But this doesn't just apply to Social Media. If your business is not on PAGE ONE of Google you are literally losing money.
If your website is not on PAGE ONE of Google then you must be sending paid traffic to it - if not then whats the point - why have a website at all?
I have a love hate relationship with paid traffic - yes I love the quick results from it - BUT I hate when you turn off your ads your site disappears off onto page 6.
Lets talk about one of my clients for a second.
The client is in the Construction Industry. When we met a couple of years ago they had done little or no advertising. They decided they wanted to go after some local residential work so they placed an add in the local newspaper. I met them soon after.
When I asked them how the ad went they weren't sure - they had a couple of calls but nothing tangible. You see its near on impossible to measure the return on a newspaper ad. Don't get me wrong I'm not fully against them. They have their place in some marketing strategies but they are never your one & only form of advertising.
Lets see how this works.
You place an ad in the newspaper for New Doors. Your would be customer sees it & thinks "we need new doors - this company looks great" - this is a passing thought - they are busy enjoying their morning coffee so will look up info later.
Fast forward to when they decide they are going to look with intent. Do some proper research about said doors. What is the first thing they do? They Google New Doors. What do you think they do then? They look at the websites of the top 3. They check the reviews on the sites. They check the work photos on the sites. Some people will ring their top 3 favourites others will ring only one - whichever looks the best.
Will I tell you what they won't do ? They won't say hang on a minute what was the name of the business in the paper? And if they do, if your business isn't there on page 1 or at least on page 2 they are not finding you.
This is the same across all advertising. If you are a legitimate business but are not on page 1 of Google then you are losing money.
This client is of course now dominating Google both on Google Maps & the organic listings. They have seen a HUGE increase in their business.
Make sure you check how your business is ranking & if its not PAGE ONE then its time to do something about it. Reach out if you need help.
Thanks for your time - Denise Inspired
#Inspired #SEO #Google #Socialmediamarketing
BluePrints Cayman
5 年Great message for business owners here Denise. Thanks for sharing your experiences, because even though I’m not in the same sector as your client, the information is still very relevant.
Crisis Comms, Marketing & Social Media Pro ◆ Creative Genius ◆ Professional Speaker ◆ Educator ◆ Credit Union Aficionado ◆ CEO @ Epic Marketing
6 年Very important but so few understand the concept of SEO and the algo.
Ahhh, Google!? It's something that is SO important but under utilized!??
Digital Marketing Manager & Consultant
6 年Yes. Basically: if you are not on page one, you are not visible. Loved your comparison with the newspaper & congrats for crushing it with your clients!!
Helping Your Emails Land in the Inbox | Email & Funnel Strategist for Coaches, Creators and Service Providers
6 年We all get wrapped up in social media that we forget about Google! Thanks for the reminder!