How important is Graphic Design for Social Media Marketing
Social Media graphics determine 90% success or failure of your post or communication.
You probably already know that the human brain contains millions of neurons of which 30% are destined for visual processing. This is why eye-catching graphics in social media allow you to make your content viral!
The importance of using colors in your graphics
90% of immediate judgments on any product are based on color, one of the most important and complex aspects of any graphic.
It helps set the mood, conveys emotions, and on some occasions, can evoke strong memories.
In a study on the impact of color used for marketing, it was found that up to 90% of product reviews are based on color alone.
Other studies have highlighted how important it is that colors support the personality you want to convey, rather than trying to fit in with typical color associations. It is advisable to use colors in the graphics of your social media content, which guide the audience through a story.
To do this, study which colors help tell a specific part of your story. The principles of color theory are a great place to start and can be used to create your own graphics. If you are still at your first steps or you can’t count on a professional graphic designer, we suggest you opt for?Canva or Vista Create . They are two easy-to-use graphic design tools integrated into?Publer, facilitating the various processes of Social Media Managers.
The art of balance
The art of balance in the world of social media graphics is difficult to learn but important.
An image is not composed only of lines and geometric shapes. You must know how to arrange in a balanced way, everything that is contained in an image.
There are 4 different types of balance:
All of these can create a beautiful design for your social media content. The image below, for example, demonstrates the beautiful use of symmetrical balance, great for illustrations, drawings, graphics, and more.
On the other hand, asymmetrical balance creates tension through contrast and can be visually interesting when done correctly.
Which line to use?
Lines are the visual elements of your graphics that work to make your interlocutor’s eye go where you want it to go.
Straight lines, for example, give the image a sense of order and cleanliness, while crooked or curved lines a sense of organized tension and movement. Pay close attention to the use of lines, as they will guide your audience through a visual journey, focusing on the most important elements.
Typography
Choosing the perfect font for your artwork has a big impact on the message you want to send. When choosing which font to use, one of the most important aspects to keep in mind is legibility.
Whether you choose a sans-serif font or a serif font or any other variation of it, make sure your audience can read it.
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Here are some suggestions for using fonts:
? Limited to a maximum of 3 typefaces
? Use font sizing
? Serif font is best for print and sans-serif for web
Use effective contrast
Contrast differentiates one element from another, and makes one or more elements stand out from others.
Using effective contrast is a great way to?enhance the graphics ?of your social media images. Without contrast, you run the risk of being “flat” and mundane, while if there is too much contrast, it can become cluttered and tacky.
One of the ways to implement contrast in your images is through the use of colors, for example, light colors over dark ones or vice versa. Or another way to add contrast is through the use of shapes.
Why resize image elements
What does scale mean in terms of design? Scale refers to the scaling of elements within your graphics. It can be viewed in both an objective and a subjective way. Objectively speaking, scale describes the exact physical dimensions of an item or the exact correspondence between a representation and the object it represents.
A metric variation on a printed map corresponds to a measurement increment in the real world. Representing relationships found in full-size components, and scale models. So a model vehicle closely resembles the attributes of a real car, whereas a toy car plays with size proportions, enlarging some parts while diminishing others.
Make use of hierarchy in your artwork
In your social media graphics, you will likely work with a design consisting of multiple elements, and some will probably be more important than others.
By following a hierarchy you will be able to convey to your audience what are the most important messages. In order to take advantage of this principle, you need to understand your goals.
Start by establishing the most important message as a focal point and then use other elements to make it stand out. Here is an example of graphics, respecting the hierarchy in the image below, which drags the reader on a “journey” and then leads him to secondary messages.
Why use the same fonts, colors, and logos
Repeating the same fonts, colors, and logos in your graphics is an important part of the process of making yourself known online. It is what people often call “consistent branding”.
Let’s take one of Apple’s advertisements as an example.
It’s captivating due to its colorful and playful nature, and it makes use of repetition. At the end of this article, did you understand better how to create captivating graphics for your social networks?
It’s really amazing how small changes to images can have such a big effect on the quality and result you get, don’t you think?