How to Implement Intent Data for Seamless Marketing & Sales Processes
You’ve identified which accounts and leads to target. Now, intent data can shape the tactics you use throughout all your marketing and sales processes. With an objective source of truth, your go-to-market teams can work together like never before.
It can be all too easy to turn off a potential lead in the earliest stages of discovery. With intent data, marketers can craft more strategic messaging tailored to ideal customers’ preferences and needs. Once an MQL is passed along to sales personnel, intent data can be used to further improve conversion performance. From identifying high-priority accounts to personalizing outreach, intent data can fuel the success of your sales strategies.
When marketing and sales teams are aligned, they’re more likely to capture?and?close leads.
Build Brand Awareness Through Personalized Marketing Campaigns
In an increasingly connected world, personalization is key to winning customers’ hearts — and that starts with creating solid buyer personas. With a data-backed understanding of your customers’ buying impulses, you can segment your audience based on shared characteristics, needs, and pain points.
Armed with rich personas, you can enhance personalization in marketing campaigns based on your leads’ specific interests through targeted messaging. For example, if you’re pushing out an ad on LinkedIn, you can deploy multiple variants with different targeting criteria based on each persona’s unique needs. Or, if you’ve gleaned that a lead is close to requesting more information, you can offer a downloadable guide tailored to their search behaviors. Intent data allows you to adapt to each audience’s (or even each unique lead’s) behavior so you see maximum ROI from your campaigns.
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Improve Close Rates with Data-Informed Lead Cultivation
When it comes to lead generation, intent data serves as a powerful ally. It enhances the identification of ideal customers and buying contacts, along with providing updated buying intent signals for prompt and relevant follow-ups. Improving close rates is about being proactive, staying one step ahead of your leads, and being ready to engage them at exactly the right time.
By utilizing intent data, businesses can gain deeper insights into their ideal targets’ buying journeys. Equipped with this data, sales teams will have the upper hand against competitors in personalizing their outreach efforts, delivering helpful information at exactly the right time to build stronger relationships.
Every lead is a potential customer, and intent data helps you to engage them in the most effective way possible across your sales and marketing pipelines.
There's More!
Learn more about B2B buyer intent and how to use it in the full article.