How impactful is social listening?

How does social listening work?

In this day and age, social media plays a major part in people’s everyday life, it’s a way to share and connect with friends and family, and even strangers. Businesses however have found a different use for social media. Customers have found that they can voice their opinions freely on social media and use it to convey their personal views on a product. Brands then respond directly to their consumers and solve their issues quickly,?

Sprout Social describes social listening involves the brand listening to customer feedback, allowing it to track industry trends in real time serving as one of the largest and most transparent focus groups. If you use social listening well, an average of 10% increase in convection might just be what you’re looking for. By utilizing social listening tools to pinpoint unique pain points, you’re able to better address a consumer’s interests and start a conversation that helps them and your business.?

Here are only some reasons to use social listening:

1. Customer liking increases: Customers like being heard on social media, by engaging with your customer base they are more likely to make a purchase, especially if they already follow your brand.?
2. Improving on product innovation: Consider launching a beta, pilot or sneak peak at your product to spark interest. This will garner important feedback, and will provide valuable insight into your product quickly.
3. Build trust and satisfaction: listening to customer? grievances they experience consistently can help businesses make changes that improve their customer service and further down the road can improve customer retention.

"Ask and you shall receive..."

Social listening can be immensely helpful for digital marketers hoping to grow their brand and gain new customers.

Scrub Daddy has gained a reputation on TikTok for their use of humorous and informative videos to showcase their products. It’s worth noting that a significant portion of their sales can be attributed to these videos and their large following, with some products evening owing their popularity to customer reviews such as Vanesa Amaro (@vanesaamaro1)? who first started making videos in 2020 showing her audience how to clean their homes while in lockdown. Scrub Daddy’s success on social media can be attributed to their use of social media listening and tracking tools, allowing them to incorporate trending sounds into their videos. Most people, however, don't want to pay too much for a product that will get thrown out and standing out against a sea of soft sponges that are typically a dollar or less is a challenge. Scrub Daddy, nevertheless, has leveraged social media to its advantage and boosted sales and brand recognition. For example, one of their TikTok videos promoting their dish wand has the caption “Ask and you shall receive”. The Dish Daddy not only uses the iconic Scrub Daddy Sponge, but it also dispenses soap from the handle while washing dishes. The video is very simple and straightforward, but one glance at the comment section reveals how much the audience loves it.