How Image Retouching Boosts E-commerce Revenue
Mahdy Hasan
Empowering Businesses with Data Analytics & AEM | IBA, DU | University of Sunderland, UK
In 2023, global retail e-commerce sales reached an estimated 5.8 trillion U.S. dollars. Projections indicate a 39 percent growth in this figure over the coming years, with expectations to surpass 8 trillion dollars by 2027.
A key driver of this growth is high-quality product images, making photo retouching essential for e-commerce success.
1. High-Quality Images Drive Performance
High-quality photos significantly enhance e-commerce performance. Experts say that to gain consumer trust, e-commerce sites must display high-quality images, as low-quality images can hurt business performance.
2. Images Enhance Branding
Photos are a powerful communication tool. Professionally retouched images make products more credible and appealing to buyers, enhancing branding and increasing website reputation and returns.
3. Visual Appeal Influences Buying Decisions
Product images are crucial for online shoppers who can't physically interact with items. Professionally edited photos provide essential product details, influencing purchase decisions more effectively than descriptions alone.
4. Customization Across Platforms
Different platforms require different image sizes and formats. E-commerce photo retouching ensures images are optimized for each platform, enhancing their suitability and impact.
5. High-Quality Images Increase Sales
Eye-catching images attract consumer attention and boost daily sales. Investing in photo retouching services brings traffic, increases sales, and expands the e-commerce business by converting visits into purchases.
In summary, investing in e-commerce photo retouching is wise as it enhances product appeal, drives traffic, and ultimately increases sales and revenue.
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