How I'm Learning to Communicate with Millennials

This year, according to Pew, Millennials will overtake Baby Boomers as our nation's largest living generation.

Here's what I'm learning by doing about how to effectively communicate with this passionate audience.

- "Retail," face-to-face, and in culturally-relevant events, is the way to reach, engage, and activate this generation. "Friends inviting friends" is the key action to facilitate.

- Text messages to those you know is the way to go. Capture cell numbers and emails.

- Links should only be included if they point to a responsive site with one clear call-to-action. Think mobile at all times.

- Facebook invites are powerful, yet conversion is difficult to gauge. Pages are worthless unless fueled with an ad budget. Individual posts from advocates, especially the good ones with rich media, are priceless.

- Having a responsive, well-designed website continues to be important. And so is your ranking in Google search results.

- The jury is still out on Instagram and Twitter. But we're trying and learning.

- PR is more powerful than ever. One article in a popular publication will reach an influential crowd in your target audience.

- Communicating through channel partners is under-valued, but another obvious way to reach a crew through the voice of a trusted source.

- Video is absolutely essential. And it needs to live on YouTube.

That's what I've got up until this point. Interested to learn from you what I'm missing.