How I'm Growing My Newsletter 100+ Subscribers a Day Using Instagram and Automations

In the digital age, the success of an online platform, be it a blog, a business, or a personal brand, is often measured by its ability to amass a dedicated audience. One of the most effective ways to build this audience is through a newsletter. However, growing a newsletter subscriber base can be a daunting task.

That’s where innovative strategies involving social media platforms like Instagram and automation tools like ManyChat come into play. In this newsletter, I share my journey of how I've been successfully adding over 100 subscribers to my newsletter each day using these tools.

This can work for accounts of any size, but I will preface this with the fact that my audience has been growing significantly, which obviously benefits the numbers I can reach every day. That being said, this is still an easy tactic to use on an audience of any size.

Understanding the Platforms

Instagrams Reach and Influence

Instagram is not just a platform for sharing content; it's a hub where millions interact with brands, influencers, and content creators daily.

However, there’s a problem with having an Instagram audience. It’s VERY top of funnel. That means that people are not as engaged as you think they are. They’re not spending much time on your content even if they see you regularly.

When you’ve amassed a large social media following this becomes problematic for business growth. Especially in B2B it becomes a little more difficult to monetize the audience.

I need to start moving the audience into longer form content like a Newsletter to improve the engagement time with the audience and improve the potential for monetization over time, but there’s a problem with getting people to the newsletter. Links in stories seriously diminish the reach there so nobody is going to sign up via stories, the link in bio call to action be it in the caption or video significantly reduces engagement too.

So I set out to find a solution. How was I going to build my newsletter off the back of this audience? That’s when I found ManyChat and it’s the perfect solution for this problem.

ManyChat’s Automation Capabilities

ManyChat revolutionizes how we interact with our audience. It's a tool designed for automating conversations on platforms like Facebook Messenger and Instagram. With ManyChat, you can set up automated messages that respond to common queries, direct followers to resources, or share updates, including prompts to subscribe to your newsletter.

In other words, I’ve been able to create high value content in the form of an Instagram reel and offer a freebie. The user can get the freebie by commenting a specific word on my Instagram post. Once the freebie is shipped to them, they also get a note asking if they’d like to join the newsletter - direct in their DMs.

The good news? It’s been working. The newsletter has grown 100+ subscribers a day since launch using this strategy for growth. Will they be more engaged? Time will tell and I’ll share that story when the data paints the picture for me in time too.

Creating High-Value Content on Instagram

Content Strategy

The key to leveraging Instagram effectively is through high-value content. This means creating posts that are not only visually appealing but also informative and engaging. This could be anything from insightful infographics, engaging videos, thought-provoking information, to behind-the-scenes glimpses of your work. The goal is to create content that resonates with your target audience and fosters a sense of community and trust.

The key here is the freebie in this instance. Without it you’re not going to be giving away enough value to get people to comment so that they’re hit with the DM. This is my core content strategy for the next few weeks while I ramp up my newsletter growth and my Instagram account at the same time.

It’s the second phase of growth for my personal brand. The first phase was 150 days of consistent content production. Every single day posting a reel with high value information and slowly learning what makes the algorithm tick. It’s exciting to look back now and see the next steps of learning for my brand.

Wrap Up

Growing a newsletter subscriber base by over 100 subscribers daily is no small feat, but with the right tools and strategies, it's entirely achievable.

By creating compelling content on Instagram and harnessing the power of ManyChat's automated messaging, you can turn your social media interactions into a thriving newsletter community. Remember, the key lies in offering value through your content and making the subscription process as seamless as possible.

Happy growing!

These posts go out weekly to my newsletter subscribers first. Want to join? Head to https://jenbryan.substack.com