How was iGB Affiliate 2025 in Barcelona? Key Insights from the Head of PIN-UP Partners

Preparing for the event always brings excitement, so we focus on every detail — and it pays off. This year, we prioritized business meetings by launching a landing page with a booking form, which greatly boosted the number of productive meetings. The venue also plays a key role — as always, our booth featured a comfortable networking area for our partners.

Discussions this year covered traffic and trends: role of retention, product gamification, rising player expectations, and payment optimization. We also explored a crucial topic — talent acquisition, which is becoming more challenging, prompting companies to rethink HR strategies.

As a result, within just a few days, we secured many promising agreements that will surely drive PIN-UP Partners' growth this year — both in quantity and quality.

iGB Affiliate is truly a must-visit event for everyone in the industry. To make sure you don’t miss future events, subscribe to the PIN-UP Partners and follow me for more interesting and useful updates.