How to Identify Your Competitive Advantage
JuJuan Buford
Founder, Managing Partner of JSB Business Solutions Group. Founder, Team New Horizons | Small Business Architect | Organizational Development & Accountability | Acquire & Retain More Clients
Posted by JuJuan Buford?@JSBUFORD
WHAT ARE THE 3 UNIQUE CHARACTERISTICS THAT SET YOU APART??
In other words, what is your signature worth? What are your guarantees??
Jimmy John’s became notorious for their “freaky fast” promotion, claiming the establishment could put a sandwich in your hand in less than four minutes. Dominoes guarantees if you are not completely satisfied with your Domino's Pizza experience, your monies will be refunded.?
In my over two decades of being a very frequent flyer at Starbucks, I've grown to anticipate after frequenting a specific location a handful of times the baristas will either know my name and, or be able to anticipate my order.?
The capital acquisition space in the Detroit Metropolitan area is inundated with businesses, organizations, professionals, and various other entities promising to provide funding for small business owners. If you do a deep dive into their resumes, the extent of their wisdom and know-how can be attributed to having read one book and a handful of hours of YouTube. Or have simply hopped from one organization to another padding their resumes with titles, but haven't been able to successfully build solvent business enterprises themselves.?
QT Business Solutions is led by Tina Williams, who is highly experienced and a proven commodity after over a decade of finding and securing monies for aspiring and established business owners alike. In other words, she has receipts. However, the success of her enterprise and her effectiveness weren't enough to distinguish her from the pack.
With the introduction of a guarantee, Tina’s continual maturation as a business leader, and some consistent promotion her business has become a prominent fixture in the business planning and capital acquisition space, and her brand is quickly becoming a household name in the entrepreneurial ecosystem. QT Business Solutions guarantees that as long a business owner meets a simple criteria uniformly applied by most financial institutions, a client of hers is guaranteed to obtain funding, else their monies are refunded.?
Your guarantees can be robust and boisterous. I remember when guaranteed delivery times were didn't exist, and for an establishment to do so was a big deal. Or your guarantees can be something simple, and nuanced in accordance with the tastes and sensibilities of your clients. It’s the consistency of the experience that matters. It’s your patrons feeling like they’re receiving more than what they’re paying and the predictability of it that creates stickiness.?This is what builds your brand.??
Choose 1-3 phrases to describe your guarantees. For example:
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JuJuan Buford is a CEO, Co-Founder serial entrepreneur, writer, and public speaker. JuJuan started his career in the banking and investment advisory industry, transitioned into business ownership, and is enjoying entrepreneurial success in multiple industries: business coaching, real estate wholesaling, direct selling, business technical assistance, ghostwriting, and publishing.?
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Independent Business Owner at My Natural Calling Senior Services
2 年Consumer controlled as it should be. Without the consumer support millions will not can not make you a success or profitable.