How to Identify Premium Prospects for Your Business
Jason Stapleton
Founder of Leveraged Coach? for successful coaches and consultants who want growth without sacrificing a great life.
For the last year my youngest daughter has been learning how to crochet.
I loved the fact that she was doing something other than sitting on her phone all day but I never thought it would turn into a business.
But over the last 6 months, she’s crocheted more than 20 scarves, so last weekend we set up a booth at our local kids flea market so she could try to sell a few of them.
My sister helped design her logo and print up some signage so she’d look legit.
And with that, Twisted Loops was born
As we drove to the flea market, my daughter was so excited (and a little nervous).
She’d come up with a price of $25 per scarf and was calculating the money she might make.
I wanted to be supportive and excited with her, but the protective papa in me wanted to temper her expectations without killing her spirit.
I said, “Okay, so the thing about a flea market is you never know who’s going to show up. You might sell everything you’ve got in 20 minutes, or you may not sell anything. What we need to do is pick a good spot and do the best we can to draw people to our table.”
That seemed to work. Parenting Score: 95
We got to the flea market early and picked a spot deep in the hall but with a clear view of the door.
As we were setting up, a woman walked through and instantly spotted our booth.
After a short conversation, she bought a scarf!
The market wasn’t even open yet and my daughter made her first sale!
She was over the moon. And I was pretty proud too.
Over the next two hours, my daughter sold 9 scarves. Almost half her inventory.
And pocketed $225.
Here’s why the story matters…
My daughter isn’t a born entrepreneur. She doesn’t know anything about marketing, sales or operations.
She’s a creative. She loves to crochet and she focused that passion into creating something she could sell.
But having a great product isn’t enough. You need a compelling offer and someone to put that offer in front of.
That’s what the flea market offered us. A large number of people who have money and are interested in the type of product my daughter was selling.
If you don’t have a steady stream of high-quality leads coming into your business, it won’t survive.
If you’re selling scarves at a flea market, all you need is the product.
But if you’re selling coaching or some other digital product on the internet you’ll need a lead magnet that attracts premium prospects.
So what qualifies as a premium prospect?
I’ve come up with 7 criteria:
Now if you don’t have a lead magnet that attracts premium prospects, then you’re in luck.
It’s one of the trainings I’ve made available as part of my Core Systems Bundle.
One of 5 strategies I’m releasing as a package exclusively for my readers.
You won’t find this deal promoted online or anywhere else for that matter.
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Cheers,
Jason
P.S. Get my FREE 5-day Email Course for Coaches & Consultants breaking down the EXACT playbook I used to create a $25k/mo solo coaching business without: soul-sucking product launches, complicated tech funnels or low-class marketing trickery.