How to identify consumer trends, what's keeping Irish whiskey brand owners awake at night and winning at trade shows - Global Drinks Intel Newsletter

How to identify consumer trends, what's keeping Irish whiskey brand owners awake at night and winning at trade shows - Global Drinks Intel Newsletter

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On Global Drinks Intel last week...

Understanding the intersecting forces of economics, health & wellness and purpose will allow beverage alcohol brand owners to better anticipate future trends and innovations.

With brand owners optimistic that a drop-off in exports to the US is nothing more than a ‘short-term blip’, the attention of the Irish whiskey category has turned to shoring up new markets.

Off the back of his time at the IAADFS Summit of the Americas event in Florida earlier this year, beverage consultant Tim Young has some advice for brand owners and operators on how to achieve the maximum benefit from their trade show attendance.

Australian Vintage has been left in dire straits following Accolade Wines’ withdrawal from merger negotiations.

The parent company of Suntory Global Spirits has distanced itself from reports suggesting negotiations are underway to acquire The Boston Beer Co.

Also on Global Drinks Intel last week:

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