HOW TO IDENTIFY A BUSINESS IDEA
Photo by: Vera Obeng Photograhy

HOW TO IDENTIFY A BUSINESS IDEA

Hello there!

A number of the people in my audience have mentioned that they desire to start their own/side businesses. However, they have no idea how to identify a business idea, let alone start the business. By God’s grace, I have used the many training programs I have received plus my own experiences to help hundreds of businesses grow. It is my goal to help you as well, if this is your need. I encourage you to follow the weekly content of this blog and apply what is applicable to you. If this is not for you, then please share it to others who need it.

First things first, a business idea is any concept that has the potential to make money. For instance, corporate training, coaching, event space and books are currently making me money. They all started as business ideas. Let me share a few below:

How I created Startup 101

In 2015, I was very green at running a business. I had so many questions about bookkeeping, business structure, etc. Interestingly, others who had seen me quit my job to focus on my own business were coming to me with similar questions. Therefore, I decided to put together an event to help women (including me) start and grow our own businesses. 

I wanted the content to be very practical so participants could easily apply them. So I spoke to 2 of my business mentors to facilitate and a friend recommended another gentleman. I named the event Startup 101. When 82 participants turned up on the day, I knew we were on to something! Since then, we have conducted annual Startup 101 events, sometimes twice a year. As of the time of writing this, over 300 new business leaders have been trained through this product alone.

How I created a book and a course on networking

A friend once called me a ‘networking guru’ because I was always connecting and getting to know many people. I took this for granted until I realised some students and startups were not realising the potential in networking. So after my YALI training at GIMPA, I decided to do a free training on Networking Skills as my community service. It was a success. 

Following that, I began speaking more on networking whenever I had opportunities to speak to students and startups. Then one day I thought, ‘why not write a book on networking for students and startups?’. I did and sold over 1000 copies mainly through speaking engagements. 

It didn’t end there. I was once invited to speak on networking to a medical group and a university. Both were out of town and I was unable to travel. So I made videos for them and they were grateful. And then I thought, ‘why not create an online course on networking?’. This idea gave birth to the Networking Made Easy Online Course which made me some good $$$.

I hope you can deduce from my stories above that business ideas are really not that complicated to come by. Of course, there is a lot of behind the scenes work and that’s a story for another day. Now, let me share 3 basic ways to identify a business idea, find a:...Click to read the rest https://www.amaduncan.com/how-to-identify-a-business-idea/

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