How to Identify the best time to post on Viva Engage ?

Full article on our blog.

In a professional environment, effective internal communication is crucial to ensure that important information reaches all employees in a timely manner. Viva Engage, a collaboration platform integrated into Microsoft 365, is a powerful tool for enhancing engagement and collaboration within companies. However, to maximize its effectiveness, it is vital to publish content strategically.

Publishing Strategies on Viva Engage

1. Working Hours and Peak Times: Publishing during working hours, particularly between 9 a.m. and 5 p.m., increases the likelihood that messages will be seen. Peak times, such as the start of the day (9 a.m. - 11 a.m.) and after lunch (1 p.m. - 3 p.m.), are ideal for achieving better employee engagement.
2. Specific Days: Tuesdays, Wednesdays, and Thursdays generally have the highest engagement rates. However, it is important to tailor these trends to the specifics of your company and audience.
3. Testing and Adjustments: Testing different time slots and comparing results can help refine your posting strategy to maximize impact.
4. Time Zones and Seasonality: For an international audience, it is essential to consider different time zones. Additionally, adapting posts to specific times of the year and special events can increase engagement.

Using the "Best Time to Post" Tool

The Communication Insight application offers a "Best Time to Post" feature that analyzes Viva Engage activity in real time. It automatically identifies the best times to post based on precise data and user activity, maximizing visibility and engagement without requiring manual analysis.

Conclusion

To maximize engagement on Viva Engage, it is crucial to optimize the timing of your posts. By combining statistical analysis, adjusting publishing strategies, and using tools like Communication Insight, companies can strengthen engagement and internal cohesion.