How I Write Million-Dollar Copy (a simple 3 step process)

It’s really easy to WRITE copy that people read

It’s NOT so easy to write copy with perspective shifting insights that actually gets people to take action ...

BUT once you do, your results are almost night and day

Within days of making the necessary nuanced shifts…

• you'll write copy where readers will binge every single word you write
• you'll have dream clients reaching out to WORK WITH YOU
• you'll be writing copy faster (as in minutes and hours ... not days or weeks)

If you get ‘good results’ with your copy, but know you are still missing the mark on writing world-class copy that attracts the BEST of the best clients, my work is for you

This is the EXACT three step process I use

And I use it for EVERY piece of copy I write

• ads
• emails
• content
• VSLs
• sales pages
• youtube videos
• this article

... I mean everything

It makes the actual "writing" process smooth and fast

-- because it sets you up for success

Step 1: Who am I writing to?

you want this to be ONE REAL PERSON

• a current client
• a past client
• a current dream prospect

the reason you write to ONE REAL PERSON is four fold

1. it MAGNETSISES them (and everyone like them)
2. it ATTRACTS them (and everyone like them)
3. it ENTANGLES them (and everyone like them)
4. it RESONATES with them (and everyone like them)

once you have the ONE REAL PERSON in mind, you then identify the stage of awareness (SOA) they're at

are they:

• UNAWARE
• PROBLEM AWARE
• SOLUTION AWARE
• PRODUCT AWARE
• MOST AWARE

example:

I am writing to Nick, a current dream client, who is SOLUTION AWARE and actively looking to solve their problems of XYZ

Step 2: What am I trying to say?

once I know WHO I am writing to, I answer this question

and I use a powerful copywriting RULE to answer it

The Rule Of One

• what is my ONE BIG IDEA
• what is my ONE COMPELLING STORY
• what is my ONE AROUSED EMOTION
• what is my ONE DESIREABLE BENEFIT
• what is my ONE CALL TO ACTION

... by focusing on the RULE OF ONE you simplify your copy

when you focus on too many things your copy becomes word salad

it becomes confusing and complex

-- and a confused mind says NO every single time

example:

• my ONE BIG IDEA = less is more when it comes to scaling a business
• my ONE COMPELLING STORY = how Meeta made $31k in 48 hours focusing on one key thing
• my ONE AROUSED EMOTION = excitement
• my ONE DESIREABLE BENEFIT = knowing what data matters to you
• my ONE CALL TO ACTION = watch the accompanying video

Step 3: How am I trying to say it?

I know who I am writing to

I know what I am trying to say

... now, I used the persons STAGE OF AWARENESS to identify how I am going to say it

did you know each SOA has a specific kind of message that captures their attention?

• UNAWARE = story
• PROBLEM AWARE = secret
• SOLUTION AWARE = problem
• PRODUCT AWARE = promise
• MOST AWARE = offer

because I am writing to a SOLUTION AWARE person, I would start with their biggest, most painful problem

depending on the type of copy I am writing, this would be in my:

1. subject line
2. hook
3. title
4. thumbnail
5. headline
6. ad creative

... and the first line of the copy

in this example, I am writing an email where the intent is to get someone to click the link to watch an accompanying youtube video

so, the PROBLEM would be in my:

• subject line
• first fold of the email (what someone sees before they scroll)
• youtube video title
• youtube video thumbnail
• reason why they should click the link

what this does is RESONATE, MAGNETISE, ATTRACT, AND ENTANGLE PEOPLE who have that problem

it gets their attention ...

... and then the rest of the email copy can continue to shift their emotional state so they feel like they HAVE TO click the link to find out about the solution

example:

SUBJECT LINE: If You Don't Know Your Data You'll Never Scale Your Business

Email:

do you actually know they key data to look at that determines your business growth?

if you're like 90% of business owners, you don't ...

it changes whether you're:

• running ads
• creating content
• selling via DM
• selling over the phone
• selling online

knowing what data matters for you can help you scale 10x faster

why?

because you'll know where your leverage is

Meeta didn't know what her key data was

she was sitting on a 7-figure income

but she was struggling to consistently break $10k/mo

she had 10,000+ people on her email list ...

... 750+ ideal clients in a free community

... and access to almost 1M through her social media channels

and by focusing on the number of strategy sessions she was booking, she saw her income drastically increase

nothing else mattered except for this

as soon as she turned her attention here, she booked a call and made $31k

-- just like that

if you want to know how to identify what your key data points are, you'll love this youtube video

it teaches you

• this thing
• this thing
• and this thing

watch it here now

sign off

that literally took me 3 minutes to write

why?

because I knew WHO I was writing to, WHAT I was trying to say, and HOW I was going to say it

as for the email?

42% open rates and 11% click rates

pretty banger

next time you go to write copy, try this process out

it'll take you a while at first

but once you become comfortable with it, it'll take just a few minutes

and your copy will become first-class and be written much faster

Nick

p.s: before I forget, if you're a copywriter that wants to learn how to write top 1% copy AND get paid incredibly well for it (as in 4 and 5-figures), you'll love something I'm going to be sharing later this month. make sure you've subscribed to this newsletter to be notified when I announce it