How I Wound Up Here
Me and my partner Curtis, teaching a 4 week masterclass.

How I Wound Up Here

I started my sales career in 1983 because I was fascinated by human psychology. Like anyone interested in learning sales, I joined a small real estate brokerage... and sucked... Didn't even know how to book an appointment. And even though I asked, no one at the brokerage helped.

The Toughest Sales Training

So, I took a break to try to figure out this sales thing. I looked for the toughest (-and best-) sales training. So… yes...

I worked for a timeshare company. (Yikes!)

But before you judge, let me tell you...It was the best damn sales training I have ever experienced. Now, selling timeshares was certainly not a lifelong dream, and I did happen to meet the man of my dreams.

New Directions

We got married and started a family.

?I popped in and out of the real estate business while raising my children and I was much more successful! But I was struck by the fact that there was no clear path to success in the real estate field. I couldn't find any good training, and when I asked successful peers for tips, they just gave the cold shoulder.

Real Estate Paradigm Overhaul

It was time to change the real estate paradigm.

I opened my own brokerage where I could hire, train, and support my agents. We became extremely successful. So much that I was recruited by a big franchise with better training systems. At last!

This move would help me become a better business owner. I would learn leadership skills, perfect my hiring skills, and build some massive coaching chops. And, ultimately, the ins and outs of running a big business. It was a dream job!

Elite Coaching

I found so much success as the CEO of a real estate company, I was recruited into that franchise’s elite coaching division.

I got to fly around the country teaching a seven-week boot camp designed to help agents write 12 contracts in seven weeks. I loved it! Another dream job!

Lockdown

Fast forward to March of 2020 when flying around the country came to a screeching halt. Together with another elite coach, we opened our own coaching company where we now help real estate brokers/owners, real estate teams, and small business owners generate more profit, improve their marketing, and systemize their hiring!

Todd Cioffi

Client Acquisition & Retention Expert - Strategic Partnerships/Professional Coach/Capital & Funding

1 年

Great share Debbie Z. Lattuga! Congratulations on the fantastic journey! So it’s true… Time share selling can lead to true love ??!!! I am interested to learn more about you and your coaching organization. I sent you DM a few minutes ago. Looking forward to connecting Debbie!

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