How I work as a copywriter
@thebiggerpicture

How I work as a copywriter

I’ve been helping my clients to cross hefty copywriting projects off their to-do-lists since 2012. And I work across all B2B sectors, from creative industries to multinational brands.

I offer a wide range of copywriting services from white papers to online guides but specialise in three – tone of voice developmentwebsite copywriting and scriptwriting for internal and external corporate videos.

A smiling woman stands at a desk in a large room, an open laptop is on the table in front of her.


Shhhhh...

A large proportion of my work is done under NDA agreements. But I’ve asked those clients who can talk about our work together to give me testimonials for this site. So, you can start to understand what I offer – and what it’s like to work with me.

Here’s Neil. We worked on an NHS script campaign together:

“Working with Katherine is always a pleasure and super-efficient. This was a tough subject to work on – and so the approach needed to be empathetic, informative and clear. Katherine nailed it – as she always does – with no fuss. Perfect. As a bonus, Katherine was great with the client – kept both parties in the loop, informed and flexible where necessary – which is just what we need as a busy agency.”

NEIL WOOD-MITCHELL, DIRECTOR | THREE MOTION


And here's John. He sent this after I held a one-day copywriting training course for the marketing and communications team at The Market Research Society:

“I’ve rarely left any training as energised, engaged and excited as I did from Katherine’s copywriting workshop. Interactive and intensely practical, the course was delivered with humour and honesty. I felt I could immediately apply what I’d learnt. Highly recommended.” 

JOHN BIZZELL, EVENTS AND AWARDS MANAGER | THE MARKET RESEARCH SOCIETY


Helen is the Head of Internal Communication and Engagement for a UK business that employs around 10,000 people. After a two-day training course to introduce the organisation’s new tone of voice – and how to apply it in practice – she wrote:

“Informative and productive. I have learnt such a lot and am looking forward to getting started. Had fun too! Thank you.”

HELEN, HEAD OF INTERNAL COMMUNICATION AND ENGAGEMENT | UK BUSINESS

(I can't tag Helen, because she's super shhhhhhhh...)

A woman with long, dark hair stands by a window. She's smiling and holding a mug of tea.


And one from Gary. I redeveloped the business tone of voice, proposition and website for his company, Shout.

“Sometimes you need a specialist, but more importantly, someone who will have empathy with you and your company. That’s exactly what I needed when re-envisaging our proposition and tone of voice. Katherine nailed it perfectly, and I would highly recommend if you need a stand-out copywriter, you look no further than Katherine.”

GARY BOON, CEO AND FOUNDER | SHOUT


HOW CAN I HELP?

Whether your project’s fully formed, with a signed off brief that’s ready to send.

Or you’re in the planning stages, scratching your head and wondering where to start.

I can help.

I work with people across the UK and internationally, from agencies and business owners to heads of department and comms teams.

How can I help you?

https://haydngrey.co.uk/how-i-work/

要查看或添加评论,请登录

Katherine Wildman的更多文章

  • About me - an update

    About me - an update

    A strategic and results-driven commercial B2B copywriter, it's still the case that my clients are both in the UK and…

    4 条评论
  • How has Covid-19 affected your life?#ProCopyChat

    How has Covid-19 affected your life?#ProCopyChat

    Thanks to Leif and the team at Professional Copywriters' Network for the chance to be a part of their regular…

    2 条评论
  • Finally...

    Finally...

    Well, if there's one thing that a weird and wonderful upside-down week is good for, it's ticking off to-dos from your…

    1 条评论
  • Tone of voice for the win

    Tone of voice for the win

    I want to talk about the email that Grammarly sent to out to its subscribers this week. The one that carried the…

    8 条评论
  • Selling the sizzle – with style

    Selling the sizzle – with style

    I drove many miles today. Seemingly with the rest of the UK.

    1 条评论
  • What happened when 17 students met two people living with dementia over tea and cake at the Tyneside Cinema?

    What happened when 17 students met two people living with dementia over tea and cake at the Tyneside Cinema?

    Every year I step outside my copywriting role and step into the world of creative writing with This is Creative…

  • What's in it for me? Why join ProCopywriters?

    What's in it for me? Why join ProCopywriters?

    "A creative and commercial copywriter, I've been creating Dropbox folders and saving Word documents for clients since…

    4 条评论
  • Writers make me giggle

    Writers make me giggle

    Especially this one. “Hello everyone, I’d like to introduce… Karen Marston, Untamed Writing” Here’s the part where we’d…

  • Hey, LinkedIn, I'm your tone of voice. How do I make you feel?

    Hey, LinkedIn, I'm your tone of voice. How do I make you feel?

    Remember that night? It was way back in April 2009. Ant and Dec were their gracious and charming cheeky-chappie selves.

    5 条评论
  • How words get people to trust you - and why it's so darned important to be consistent

    How words get people to trust you - and why it's so darned important to be consistent

    What is customer trust worth to you? Whether people come to you for a one-off project or they come and stay with you…

    3 条评论

社区洞察

其他会员也浏览了