How I work as a copywriter
@thebiggerpicture

How I work as a copywriter

I’ve been helping my clients to cross hefty copywriting projects off their to-do-lists since 2012. And I work across all B2B sectors, from creative industries to multinational brands.

I offer a wide range of copywriting services from white papers to online guides but specialise in three – tone of voice developmentwebsite copywriting and scriptwriting for internal and external corporate videos.

A smiling woman stands at a desk in a large room, an open laptop is on the table in front of her.


Shhhhh...

A large proportion of my work is done under NDA agreements. But I’ve asked those clients who can talk about our work together to give me testimonials for this site. So, you can start to understand what I offer – and what it’s like to work with me.

Here’s Neil. We worked on an NHS script campaign together:

“Working with Katherine is always a pleasure and super-efficient. This was a tough subject to work on – and so the approach needed to be empathetic, informative and clear. Katherine nailed it – as she always does – with no fuss. Perfect. As a bonus, Katherine was great with the client – kept both parties in the loop, informed and flexible where necessary – which is just what we need as a busy agency.”

NEIL WOOD-MITCHELL, DIRECTOR | THREE MOTION


And here's John. He sent this after I held a one-day copywriting training course for the marketing and communications team at The Market Research Society:

“I’ve rarely left any training as energised, engaged and excited as I did from Katherine’s copywriting workshop. Interactive and intensely practical, the course was delivered with humour and honesty. I felt I could immediately apply what I’d learnt. Highly recommended.” 

JOHN BIZZELL, EVENTS AND AWARDS MANAGER | THE MARKET RESEARCH SOCIETY


Helen is the Head of Internal Communication and Engagement for a UK business that employs around 10,000 people. After a two-day training course to introduce the organisation’s new tone of voice – and how to apply it in practice – she wrote:

“Informative and productive. I have learnt such a lot and am looking forward to getting started. Had fun too! Thank you.”

HELEN, HEAD OF INTERNAL COMMUNICATION AND ENGAGEMENT | UK BUSINESS

(I can't tag Helen, because she's super shhhhhhhh...)

A woman with long, dark hair stands by a window. She's smiling and holding a mug of tea.


And one from Gary. I redeveloped the business tone of voice, proposition and website for his company, Shout.

“Sometimes you need a specialist, but more importantly, someone who will have empathy with you and your company. That’s exactly what I needed when re-envisaging our proposition and tone of voice. Katherine nailed it perfectly, and I would highly recommend if you need a stand-out copywriter, you look no further than Katherine.”

GARY BOON, CEO AND FOUNDER | SHOUT


HOW CAN I HELP?

Whether your project’s fully formed, with a signed off brief that’s ready to send.

Or you’re in the planning stages, scratching your head and wondering where to start.

I can help.

I work with people across the UK and internationally, from agencies and business owners to heads of department and comms teams.

How can I help you?

https://haydngrey.co.uk/how-i-work/

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