How I Used LinkedIn That Earned Me 2 Jobs Offers Within A Day!
Mecyll Gaspary
Author | "Essentialism in Self-Publishing" is available now on B&N, and more!
More people use LinkedIn for enterprising services. With over 660 million LinkedIn users today, promoting yourself is a pain in the ass if you don’t know how to use it properly and effectively.?
When I used these ultra-basic strategies, my LinkedIn profile views increased exponentially to as much as 289% in one week. Only a week ago, it barely reached 10 views; now, more than 100.?
So, how did I do it??
Did I do something extra special to achieve these results??
So, last week, an article caught my attention, suggesting the use of LinkedIn to build a successful business. Especially for writers.?
Back then, I didn’t care about promoting myself or whatsoever or connecting with other people. For me, it’s only for an online resume.?
As curious as I was, I spent the last few days experimenting with the platform while enjoying the process of uncovering its mysteries.?
I want to find out how LinkedIn helps writers find attractive writing gigs and high-paying clients.?
The question is, did I??
Did I make it??
What did I discover??
Let’s find out.
Why Should I Use LinkedIn To Promote My Writing Business?
First of all, many businesses, including writing enterprises, use LinkedIn to promote their businesses and hire workers online. For writers, it’s a good platform to try to market your writing prowess with a clear target.?
Why?
One of the best LinkedIn features, in fact, recommended, is its “filter search” and “specified recommendations” based on your profile.?
If you wrote “writer” on your bio and your previous working experiences, LinkedIn does search for new connections with similar fields of expertise for you. Go to “My Network”.
Unlike other social media platforms, LinkedIn centers on professional networking. You don’t have to go over the top to catch someone’s attention.
Therefore, it’s best to focus on the amount and quality of your posts. All of which should portray your personality. As most writers say, write as you speak.?
How To Promote On LinkedIn Effectively
Again, using LinkedIn as a marketing strategy might be handled a little differently than other social media platforms.?
When you can be wacky to gain attention on Facebook or be photoshopped to look like a goddess on Instagram, these won’t work well on LinkedIn.?
Though you could show a funny side of yourself sometimes, your posts should have substance. Always.
The more meaningful and personal your posts are, albeit the exuding professional vibe of the community, the more attention and engagement they get.?
So, to promote yourself effectively for your business, here are the things you need to do as your foundation to build up your reputation.?
1. Create a stellar LinkedIn profile.
If you think you are the best candidate for a writing job, you have to show it on your LinkedIn profile.?
To take it to the next level, here are the two (2) things you need to do:
Not only does it affect the marketability of your writing service, but using the right keywords to use for your profile can also help in increasing your reach.?
2. Increase your activity by writing no BS posts.
Like any social media platform, you need to increase your activity to get through the LinkedIn algorithm.?
In contrast to Twitter’s fast-paced nature, you don’t need to post as many as 15 to 20 posts per day to get noticed on LinkedIn.
How many posts do you need to create per day to get attention???
Gary Vaynerchuk typically posts around five (5) times per day. John Maxwell, on the other hand, does more or less the same.?
Other writers, due to the hectic schedule, tend to post lesser times, yet, they wrote longer posts instead. In my experiment, I did 8.
What’s my evaluation??
The number of times you post real stories and no BS will more than likely increase your chances of attracting the right kinds of people.?
Nonetheless, regardless of the number of times you post per day, make sure it speaks to your authenticity and passion. LinkedIn members love that.
领英推荐
3. Be aware of your first 14 words.
Your first 14 words refer to the commenting patterns on LinkedIn. As I mentioned earlier, your potential clients lurk around for potential candidates.?
One of the first things they do is to search for keywords. If your profile matches what they’re looking for, they’ll scroll through your activity.?
Unlike other social media platforms, LinkedIn shows the first 14 words of your comments and displays them on your profile activity.?
Whether it’s about an eBook, a new client, or a personal story, make sure to include the highlights of your week or your day within the first 14 words.?
Are you getting my point?
4. Do smart use of hashtags.
There are two things I want you to keep in mind:
Got me?
5. Increase connections within your field/based on your profile.
Using LinkedIn as a marketing tool helps in increasing your chances of getting more clients to work with you. You’re a finger away from connecting with the right people and working with the right clients.?
All you need to do is to make sure you optimize your profile and add the right keywords on your resume for LinkedIn to analyze.?
The wonders of LinkedIn’s algorithm rely on the information you provided on your resume, which includes your current work, your previous work experiences, your endorsed skills, etc.?
If you have completed all sections of your LinkedIn profile, you will notice the kinds of people on your recommended searches based on the keywords you used.
6. Connect with executives within your niche.
As LinkedIn diversifies its members, its platform caters to B2B and B2C industries. So, how can writers effectively enterprise their skills in these two (2) different industries??
In B2B, we’re writing content for a writing and/or marketing agency. You don’t have a direct connection to the client. Websites like Great Content implement the same approach.
They provide you with instructions for the article based on the client’s requests. So, your focus centers around content writing. That’s all.??
On the other hand, it’s different in B2C because you don’t have agencies to deal with. You directly work with solo entrepreneurs or a startup company. They hire you to write posts for their website and promote them to their audience.?
Some of the great examples are pieces of content for an eCommerce website, a personal blog, or scripts for YouTubers.?
Furthermore, B2C also encompasses writing an email, an article, a blog post, or as tedious as writing a book (ghostwriting).
Take this article as an example of B2C. I wrote this post for an online entrepreneur and YouTuber.?
“LinkedIn for Recruitment” feature makes it possible for the HRs to scout potentially new onboarding staff for their teams. So, do everything that you can to get their attention. But don’t be sleazy.
7. Jump into LinkedIn Jobs and find your ideal job using filters.
If you already have your completed All-Star profile and connections, you can start scouring LinkedIn Jobs and find the right people and clients to work with you.
Remember, the first impression always lasts. So, do your best to show exactly that. To search for the right company or person to work with, narrow your search using filters.
As I mentioned earlier, the HRs and several company executives also do the same. Like you, they scour their feed and look for persons who could potentially help them build their businesses.
Some of them utilize Upwork to increase their reach if LinkedIn isn’t providing enough potential candidates for them.?That explains why searching for jobs on LinkedIn is a great alternative.?
Though my profile wasn’t that attractive in the past, I often receive requests to work as a freelance writer until now.
When I tried applying to just 4 jobs last week, I received 2 answers from these companies. Both of them were impressed with my profile and showed interest in working with me.?The key is to prepare an All-Star LinkedIn profile and spend time interacting with your connections.?
In addition to that, use hashtags that represent your industry, niche, or field of expertise.?You have to figure out your unique hashtag to use so LinkedIn members will find your posts easier. In my case, I use #MecyllWrites.
Conclusion - How Can I Use LinkedIn Effectively For Business & As A Marketing Tool For Writers?
Honestly, I have never been this impressed by a social media platform.?For years, I have been spending my time experimenting with others like Facebook, Instagram, Twitter, and Pinterest.??
I even spent hundreds of dollars so as not to disrupt my ongoing observations. However, I wasn’t impressed with the results. However, that wasn’t the case for LinkedIn.?
I didn’t pay for anything. Yet, I received great results. I only applied for 4 jobs, and I received 2 attractive offers within a day. My profile views and connections are continuously increasing up to this date.
In other words, you have a 50% chance of getting clients who are in the search for the best writers to work with them.?And there’s no such thing as perfect timing. It’s now or never, my friend.
What I can give you are the key steps to enhance your LinkedIn activity—from setting up a stellar profile to increasing your network.?And there you have it. If you want to take my advice or not, it’s all up to you.?
Your Bonus Takeaways
If you have additional information or questions to ask me, feel free to share your thoughts in the comment section below. :)?
Software Engineer | Web3 Community Manager | Technical Writer
2 年This was extremely enjoyable. And I love that I read through till the end. Thanks for the tips. I believe you said it all. When you are consistent with value on here on LinkedIn, It changes the whole game play.