How I Used Content Marketing to Boost My Search Rankings

Content marketing is the backbone supporting all other types of marketing initiatives.

If you want to improve your page rankings, good quality content can help you do that. If you are running an influencer campaign, you will have them post good quality content for you. Your social media marketing strategy would fail without creating and posting attention-grabbing content on your social media handles.

In fact, content marketing is so versatile that it can help you achieve numerous marketing goals. According to a CMI report, here are some of the key objectives for which marketers use content marketing:

Image Source: CMI

Content marketing has proven to be one of the best marketing tools in my arsenal as well. It has helped me not only to spread brand awareness but also get quality backlinks for my website.

Read this case study to learn how I used content marketing to get quality backlinks, boost website traffic, and get high search rankings.

Objective

The objectives of my content marketing campaign were multifold:

• Increase the number and quality of backlinks
• Build a social media presence and gain recognition in the industry
• Get my web pages to rank higher in search engine search results
• Boost website traffic

Challenges

Very Few Backlinks

Back in 2016, my website was not getting any backlinks and even by mid-2017, the number of links was very low (~5,170).

Image Source: SEMrush

Poor Social Media Presence

My presence on social media was minimal and the traffic coming to my website through social media was very low. In 2016, the total social media traffic to my website was just 2K.

Source: Google Analytics

Solution

1. Original Content Creation

I started writing a lot of original content focussing on key industry topics and pain points. I wrote content for my own blog and also did numerous guest posts.

Some of the key types of content that I create are:

• Expert Roundups – I posted several expert roundup posts on my blog that were aimed at solving some of the most-asked questions in the industry.

Continue reading this article on Shane Barker's blog.