How I use ChatGPT to write intuitively

Posting what you feel like is NOT being intuitive.

Posting when you feel like is NOT being intuitive.

Posting where you feel like is NOT being intuitive.

Being intuitive is knowing WHAT/WHEN/WHERE to write that will get more deal flow.

So, when someone says to me, “Oh…I go with my gut feeling”

Then later tells me they have a hard time getting deal flow.

--> They are treating marketing like an expression of self.

Like an art project.

You know, true artists of the past created art WITHOUT the audience in mind.

Or they created art to get validation from their friends.

Which is all good and fine.

(BTW… where are our generation’s Chagall, Matisse, Kandisky, Braque, Leger? Art is dead)

But, I’m in the business world.

Where cash flow, deal flow, inbound, outbound matter.

Yes, it is important to be authentic.

Yes, it is important to be unique.

Yes, it is important to be memorable.

But not at the expense of deal flow.

Want the easiest hack to create intuitive content?

(There are several, but I’m going to give you ONE).

You’ll need two things.

1. Otter (or some meeting recording app)

2. ChatGPT

You MUST record every sales call you ever have.

You see, humans are both unique and entirely predictable.

Marketing is the science of predictability.

This method is going to identify patterns that your sales call have that allow you to create content intuitively.

Sales calls are where anecdotal evidence from individual experiences is gathered.

Sales calls are a rich source of such qualitative (the opposite of numerical) data.

They provide direct insights into:

1. Customer needs

2. Preferences

3. Challenges

4. Behaviors

The aim of capturing sales calls is to identify common patterns or themes from these individual experiences.

If multiple customers express similar needs or problems.

It indicates a trend or a common issue that could be prevalent in a larger segment of the market.

(If one person is experiencing “this”, other could be too)

Based on these insights… content is then tailored to address these common issues, needs, or interests.

The idea is to resonate with a larger audience by addressing the problems identified through individual experiences.

That is the BIRTH of intuitive content.

Not your artistic expression.

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How to do this:

Have your sales calls with Otter recording (or Loom).

Grab the transcripts.

Feed the transcripts into ChatGPT.

Tell ChatGPT to identify:

• Their MAIN problem
• Past solutions they’ve tried.
• Dream outcome.
• The gap.
• What my recommendation was.
• Objections they made.
• What was the offer I made?

Let me show you an actual spit out of a sales call I had (I took off name/company etc for privacy purposes):

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Understanding the ICP's Problem:

The ICP has transitioned through various roles, including IT in tech companies, starting a marketing business, and eventually moving into coaching.

They have a passion for coaching, particularly in enhancing mindsets and removing fears and limiting beliefs.

The challenge seems to be in positioning and marketing their services effectively to attract the right clients.

Past Solutions They've Tried:

The ICP initially explored many routes and then shifted through several industries, including tech and marketing, before settling on coaching.

They have experimented with different business models and client engagement strategies, including offering free sessions and consultations.

Dream Outcome:

The ICP aspires to successfully position themselves in the coaching industry, particularly focusing on high performers.

They aim to create a sustainable and profitable coaching practice that resonates with their skills and interests, while adequately supporting their family.

The Gap:

The gap lies in defining a clear niche and value proposition that differentiates their services in the coaching market.

They need a strategy that effectively communicates the problems they solve and the unique benefits they offer.

Your Recommendation:

Focus on clearly defining the target audience and the specific problems that the coaching services address.

Develop a unique selling proposition that highlights the transformation or outcomes clients can expect.

Utilize platforms like LinkedIn for targeted outreach, ensuring the profile and messaging align with the identified niche and value proposition.

Consider implementing a hybrid approach to client engagement that includes free initial consultations and paid detailed sessions.

Agreement and Offer:

The offer should be structured around a clear coaching framework that addresses the identified problems of the target audience.

Include a mix of one-on-one sessions, group workshops, and possibly digital content (like courses or webinars) for broader reach.

Ensure the pricing model reflects the value provided and aligns with the target market's expectations and ability to pay.

==============

From this spit out, I was able to create content based on the following things:

1. The ICP aspires to successfully position themselves in the coaching industry, particularly focusing on high performers.

2. The gap lies in defining a clear niche and value proposition that differentiates their services in the coaching market.

3. They need a strategy that effectively communicates the problems they solve and the unique benefits they offer.

--> Each of these give me a ton of content ideas to work with using real, qualitative data. Forcing me to write "intuitively".

Oh...BTW... I've stockpiled all of my sales calls into one, massive data base creating whole profiles to write to.

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While my reach is at an all-time low.

My revenue is at an all time high.

Why? Because I create content my clients want to see/hear/experience from me in order to see my value.

And also...

Because I don’t care what non-buyers/algos/or my artistic desires want/think.

If I was really going to listen to what I really want to do.

I would write like Hubert Selby, Jr (Last Exit to Brooklyn and Requiem for a Dream) or Henry Miller (Tropic of Cancer/Capricorn, The Air Conditioned Nightmare) or Dostoevsky (Crime and Punishment or The Underground Man).

I did go to art school, after all.

Just left me broke.

LMAO.

BTW. This is from last weekend's newsletter.

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