How I Use AI to Write SEO-Friendly Content That Generates Leads

I wanted to share how I’ve been using AI to create SEO-friendly content that actually works—not just for visibility but also for generating leads. As a business coach for mortgage brokers, I’ve helped hundreds of brokers simplify their marketing and grow their businesses. And now, with AI, creating impactful content has never been easier—if you do it right.

Let’s break it down step by step so you can use these same strategies to create content that ranks well and resonates with your audience.

Check out the full video on this HERE

Common AI Content Mistakes

The first thing to know is that many people use AI the wrong way. They’ll ask it to write something generic like "5 Tips for First-Time Buyers," and what they get back is, well, boring and basic.

AI is only as good as the input you give it. If you’re vague or don’t provide much direction, you’ll end up with content that feels soulless and unoriginal. But if you take the time to guide the AI, the results can be amazing. Think of it like a mirror—what you put in, you get out.

Start with Your Expertise

Here’s how I approach content creation: I start with what I know. You’re the expert in your field, so let that shine through.

I usually jot down three or four key points I want to talk about. For example, if I’m writing about AI content strategies for mortgage brokers, I might outline steps like recording ideas, transcribing them, and refining them with AI.

Once I have those ideas, I’ll record myself talking about them. This doesn’t have to be polished or perfect. Just talk like you’re explaining it to a client. I use tools like Descript to transcribe my recordings or even the dictation feature on my phone. It’s super simple and ensures the content feels authentic—because it’s literally your voice.

Turning Ideas Into Optimised Content

Now, here’s where AI comes in. Once I’ve got a transcription of my thoughts, I drop it into an AI tool like ChatGPT. But I don’t just ask it to write a blog; I guide it with a specific prompt. For example:

"I’m a mortgage broker who helps first-time buyers in the UK. Using this transcription, can you write an SEO-friendly blog on how to get a mortgage as a first-time buyer? Please make it relevant to the UK market."

This approach ensures the AI understands who you are, who your audience is, and what the content should achieve.

Optimising for SEO

Creating great content is one thing, but getting it to rank is another. This is where SEO comes in. Once the AI generates the first draft, I ask it to refine the content with long-tail keywords. These are specific phrases people search for, like "How to get a mortgage as a first-time buyer with bad credit."

After that, I’ll ask the AI to rewrite all the headings into questions. For example, instead of a generic "Step 1: Check Your Finances," you could use "How Do I Check My Finances for a Mortgage?" This makes the content more searchable and helpful.

Adding Links and Personal Touches

To make the article more engaging, I include relevant links. For example, I might link to my website or resources like my YouTube channel or the Mortgage Business Mastery Podcast.

I also ask the AI to tweak the tone to make it sound conversational. A simple prompt like "Make this sound casual and in first person" does the trick. This ensures the content feels relatable and true to my brand.

Final Touches Before Publishing

Before hitting publish, there are a few final steps. I’ll ask the AI to generate a search-optimised title and meta description for the article. If I’m using an image, I’ll request alt text to improve accessibility and SEO.

From there, I upload everything to my website or LinkedIn, and it’s ready to go. Simple, right?

Why AI Is a Game-Changer for Mortgage Brokers

Using AI for content creation isn’t just about saving time—it’s about producing content that works. With the right process, you can create blogs and articles that answer real questions, provide value, and rank on search engines.

If you’re curious to learn more, check out my podcast or connect with me on Instagram, LinkedIn, or Facebook. Let’s chat about how you can use AI to transform your content strategy.

What’s stopping you from giving it a try?