How I Stumbled Upon a Way to Fix Remote Retailing

The Thread

In 2022, I noticed a recurring issue in the automotive industry: traditional website chats, including those from the previous company I founded, ActivEngage, were failing to build genuine relationships. They felt more like robots asking for contact information than tools fostering meaningful connections that would lead to a transaction. This realization set me on a path to creating a solution; thus, QoreAI was born.

?? Why QoreAI is a Game-Changer ??

?? Conversation Continuation Shopping for a car is a long, multi-step journey that requires multiple conversations. Traditional chats often end abruptly if a shopper steps away, causing all the intelligence gathering and rapport building to disappear. QoreAI’s asynchronous communication, called QoreThread, enables conversations to flow at your and your shopper's pace, lasting hours, days, or even months within the same thread. This means conversations never end abruptly, allowing customers to return whenever they’re ready and nurturing meaningful connections over time. More importantly, this stops the issue of managing 3-5 different communication channels spread out across multiple systems. I know everyone wants to keep it in the CRM, but facts show sales conversations are happening across salespeople's personal devices, video apps, text apps, chat apps, and CRM email tools. This automatically creates customer confusion and is an impossible task for dealership team members to manage.?

?? Time to Respond Reps are pressured to respond immediately in traditional website chats or risk losing the buyer’s attention. QoreThread changes this dynamic by allowing team members to take their time crafting thoughtful responses without fear of losing the buyer. Conversations become meaningful two-way dialogues, not interrogations, leading to deeper connections and more fruitful engagements. Think of QoreThread as similar to a text conversation. You can participate in real-time if you are both present, or you can post your thoughts, and your friends will answer them when they have time. The true key difference between QoreThread and doing it via text or email is data security. Both text and email are not secure, especially when dealing with customer PII. QoreThread solves that with encrypted conversations.?

?? Identification Repetitive "Who are you?" questions are a significant frustration. How often have your customers had to repeat themselves to different people within your dealership? This creates unnecessary friction at key points in the transaction, like the point of a manager TO or moving the customer into finance and now having to explain yet again what they want to the finance manager.? With QoreThread, one-time validation is all it takes for buyers to be recognized, remembered, and respected, and everything is captured in a single secure threaded conversation. This eliminates redundant barriers and makes it easy to dive straight into personalized, valuable discussions. Dealerships benefit from continuity, never having to ask for the same information twice. It also auto-populates forms, trade tools, or whatever you need to move the customer through your sales experience with the tools you already use.

QoreThread is more than just a conversation starter; it’s a relationship accelerator that creates meaningful engagements, improves customer experience, and protects both the customer and the dealership from fraud. It also protects all your customers' sensitive data.

?? What This Means for Your Dealership ??

• Better Follow-Ups: No more missing leads due to incomplete information.
• Sales Efficiency: Your team can focus on selling rather than data entry.
• Enhanced Experience: Customers enjoy a seamless and fast shopping journey.
• Fraud Reduction: Automatically protect your customers and your dealership.

Reflecting on this journey from seeing a problem in 2022 to building a solution in 2023, I’m proud of how far we’ve come and excited for the future.

Don’t let the shortcomings of outdated website chat hold you back. Embrace QoreThread and transform the way you build relationships with potential buyers. DM me, and I’ll send you a quick video overview of our application.

Stay tuned for more insights on how QoreThread is transforming the automotive industry in 2024.

#QoreThread #AutomotiveSales #DealershipCommunication #ConversationalMarketing #RelationshipBuilding