How I Stopped Letting Fear Keep Me Invisible Online
Olu Sobanjo
Empowering Entrepreneurs to Attract Clients & Scale Confidently with Video???? | Video Strategist & Business Scaling Consultant | Host of Scaling with Confidence | Pastor
(And How You Can Too)
Does this sound familiar?
You have knowledge, experience, and a story to tell. But the moment you think about showing up online—especially on video—you freeze.
Your brain starts running through every excuse:
? What if I look awkward?
? What if people judge me?
? What if no one cares what I have to say?
If that’s you, you’re not alone.
In fact, most experts who want to share their stories and attract clients start right here.
I Know Because I’ve Been There.
When I first started putting myself out there, I struggled with the same fears. I’d see other entrepreneurs posting confidently—going live, creating videos, showing up daily—and I’d wonder:
"How do they make it look so easy?"
I thought I had to follow their exact strategy to succeed. So, I tried. But it felt forced and exhausting.
And then it hit me: Visibility is not one-size-fits-all.
? Depending on what stage your business is in, your visibility strategy will look different.
? Just because your friend is going live daily doesn’t mean that’s what you need to do.
? You don’t need to be everywhere—you need to be intentional.
Once I stopped comparing myself and focused on a strategy that fit me, showing up became easier.
Meet Cynthia: The Power of a Simple Shift
Cynthia is a brilliant entrepreneur. She knew her story could help others, but every time she thought about hitting "record," fear took over.
Her biggest fear?
Judgment.
“What if people don’t take me seriously?” she worried.
So, she stayed in the background, hoping clients would somehow find her without her having to put herself out there.
(Spoiler: They didn’t.)
Then one day, she made a simple shift.
She stopped thinking about herself and started thinking about who needed to hear her message.
Before recording, she said:
?? "Someone needs to hear my story today."
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And then?
She pressed record.
Her first video wasn’t perfect. It wasn’t polished. But it was real. And that’s what made people connect with her.
Your Fear Isn’t the Problem—Your Focus Is.
Here’s the secret:
If you focus on yourself—how you look, how you sound, whether you’ll mess up—you’ll stay stuck.
But if you focus on who you’re helping, everything shifts.
Because the truth is: Someone out there NEEDS to hear your story.
Someone is scrolling through their feed right now, feeling stuck, and your words could be the thing that gives them hope, clarity, or the push they need.
So, here’s your challenge for this week:
?? Say this mantra out loud: "Someone needs to hear my story today."
?? Record a short video—even if it’s just for practice.
?? Don’t overthink it. Just show up.
The Fastest Way to Build Confidence? Don’t Do It Alone.
If you’re serious about growing your business and showing up confidently, you need support.
That’s why I sat down with Buki Ekeowa, a business growth mentor who helps Christian women scale their businesses using biblical principles and strategic marketing.
In our conversation on Scaling with Confidence, Buki shares:
? Why successful business owners NEVER work alone
? The mindset shifts needed to break through fear and inconsistency
? How to build the right support system and sustainable growth strategies
This episode is packed with actionable insights to help you scale your business while staying true to your values.
Your story matters. And the right people are waiting to hear it.
Now, are you going to let fear keep you silent? Or are you going to show up anyway?
Let’s do this. ??
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Drop a Comment Below:
What’s one fear that’s stopped you from showing up online? Let’s talk about it. ??
#Entrepreneurship #Visibility #Marketing #PersonalBranding #ShowUpWithConfidence