How I Scaled My Business 285% in Two Years

Hi everyone,

Scaling a business is no easy feat, but over the past two years, I’ve been able to grow my company by 285%. While every business is different, the core principles behind this growth are universal. I want to break down the five key strategies that helped us hit those numbers, so you can implement them in your own journey.

1. Know Your Numbers

You don’t scale a business based on feelings—you scale it with data. Metrics like customer acquisition cost, customer lifetime value, pitch percentage, closing percentage, and churn are essential. There’s a math problem behind the scaling of every business.

Start by asking: What numbers do I need to know to grow my business? Whether it’s customer acquisition cost, closing percentage, or churn rate, these figures will guide your decisions. Know the math, and you’ll know your path to growth.

2. Hire Great People and Enforce High Standards

Behind every successful company is a great team. You need specialized talent, and once you bring them on board, you have to give them the vision and targets—and then get out of their way. Let your people be themselves, but always keep high standards. Allowing low performers to stick around can infect your company culture with bad habits, laziness, and low production. This ripple effect can sabotage your growth.

Set clear expectations, and don't compromise on quality—because culture is everything.

3. Create Products and Services People Love

The best form of marketing isn’t flashy ads or viral campaigns—it’s a great product. When your customers are so thrilled with your product or service that they tell everyone they know, you’ve tapped into the most powerful form of growth.

At MittGroup, we focused on creating such high-quality services that word-of-mouth became one of our strongest assets. This not only lowered customer acquisition costs but built a loyal customer base that continues to spread the word.

4. Public Relations and Building a Strong Presence

If you want to attract the best talent and customers, the world needs to know about your business. Make PR a priority—every quarter, release a press statement showcasing your company’s accomplishments. It doesn’t stop there—building a massive social media presence is essential in today’s world.

Personally, I receive 20-30+ emails a day from people wanting to work for me, simply because they’ve seen what we’re building on social media. Whether it’s press releases or a social media strategy, don’t let your business be the best-kept secret.

5. Give Your Employees Opportunities to Grow

People are happiest when they’re growing. Charlie Munger famously said, “Show me the incentives and I’ll show you the outcome.” Great companies naturally grow when the incentives align with your employees’ personal and professional growth. Create paths for your team members to advance and develop, and watch how it boosts morale, productivity, and ultimately, your business.

Your employees are your most valuable asset—invest in their growth, and they’ll invest in your company.

Final Thoughts

Scaling your business takes more than hard work—it’s about being intentional with your strategies. If you’re ready to take your business to the next level, mentorship can make all the difference. I’ve helped entrepreneurs 10X their growth in just a few months, and I’d love to help you do the same.

For personalized mentorship and support in scaling your business, head over to GrantMittCoaching.com .

Here’s to your success,

Grant Mitt