How I Scale Word of Mouth, Predictably and Profitably

Referrals dried up?

Don't feel bad.

It can happen to any business.

But don't give up.

Because referrals, aka word of mouth, are an ideal way to grow your business.

Two reasons why:

1) A referred lead already trusts you, at least somewhat. So they're more likely to buy.

2) A referred lead costs you $0 to acquire. So they're more profitable.

But there's a problem.

Actually, two:

1) Word of mouth is unpredictable. Because people refer others on their schedule, not yours.

2) Word of mouth is hard to scale. Because people may refer only one person at a time.

But I found a way around those problems with word of mouth.

I call it Word of Mail.

It's based on a simple idea: If you can capture a referral on paper ... and deliver it by mail to dozens, hundreds or thousands of people ... you can enjoy word of mouth at scale.

First, how do you capture a referral on paper?

Use what I call Voice of The Buyer CopywritingTM.

Find one delighted client. Ask them what was going on in their life before they found you, what happened, and what life is like now.

Then, turn that conversation into a letter. One or two pages is fine.

Mail it your unconverted prospects, or a "lookalike" group of prospects rented from a mailing list broker (I've done it both ways).

Key to making this work: Your letter should read like a message from one neighbor to another, recommending your business to someone else in their position.

It can work fantastically well, in my experience, because it bypasses sales resistance. It's not a sales letter from a business, after all. It's a referral from another person. Big difference.

Here's an example: My client Mike sells a B2B software as a service (SaaS). The sales cycle usually takes 6-12 months, involving multiple decision makers.

I reviewed dozens of client testimonials, then wrote a 2-page letter, in the voice of one of his ideal clients.

When a prospect got our letter, they felt an immediate connection. Because it spoke their language. And by delivering the message by U.S. Mail (not email), we built trust faster. It was word of mouth by mail -- Word of Mail.

Result: We put $300,000 in Mike’s sales pipeline in 60 days. It changed the game for his company. They’ve been busy for the past two years -- and counting.

I've used Word of Mail to sell concierge medicine ... B2B coaching ... there's really no limit.

You might want to give it a try, if referrals have run dry and you want to scale.

One last thing.

If you like this idea ... and you're the founder or president of a B2B business doing $500k to $10M in revenue ...

... you're entitled to a Free Client Cloning Conversation.

You and I will exchange ideas to help grow your business, without advertising.

Like Word of Mail for example.

No cost. No obligation. No sales pressure -- guaranteed, or I pay $100 to your favorite charity.

But only for a few days this week and next.

To see if any times are available, Click Here.