How I Repurpose Content Like CRAZY! (MY SECRET WEAPON FOR SOCIAL MEDIA)

If you're a content creator and on more than 2 platforms, I have a secret weapon that I’m about to share with you. I can guarantee you if you use this tip I’m about to spill, you will save SO much time on repurposing content.

You can also check out my Youtube video where I take you behind-the-scene on what my content repurposing strategy looks like. Check out the video below!

For those of you who enjoy reading, keep on scrolling. Because today’s blog post gets juicier. I will not only share with you how I do it, but I will also share with you a FREE alternative.

Repurpose Your Content with Repurpose House

Every time I post an audiogram post, I get asked a lot about how I do it. I always get a lot of DMs and comments. My answer to that question is simple.

I outsource.

The company that I currently use is called Repurpose House. And in today’s video, I am taking you behind-the-scene on what the processes look like for me.

If you are a content creator, using a service provider like Repurpose House can help you lessen your workload. What Repurpose House does is taking one piece of content and turning it into multiple different creative assets.

For example, my 15-minute Youtube video can be broken down into a snippet of 2 minutes audiogram. This is something that you see often on my page with my podcast episode. They will also create graphics that I can put into blogs, quotes, and even use on my Instagram.

Multiplying Your Effort in Repurposing Content

The main purpose of Repurpose House is to help content creators to spend more time creating content. As you repurpose content with them, they turn them into various assets in different dimensions. You can use these assets on multiple different platforms.

If you are a content creator who creates on a daily or weekly basis, they offer full sets of assets for you. This is a perfect option for someone who does not have time to turn their current content to multiple different assets.

If you watch the video, you will be able to see each step that I take when it comes to submitting the ticket to Repurpose House.

Ticket Submission

Whenever I’m submitting a ticket, I am working closely with an agent called Angela. She is assigned to my project and my main source of communication with the company.

So, I’m working with a real person called Angela. This person is the one that is creating these assets for me. The best part about it is every time we submit a ticket, the assets come back to us within 24 hours.

This is important because, in my business, we need assets fast due to the frequency of content creation that we have.

Repurpose House's Pros and Cons

Repurpose House has three main packages. For my business, we are on the influencer plan.

So, we do get a lot more assets available to us. We also get more support. But if you are just someone who makes one video per week and less volume than what I do, you can try the other smaller packages.

Even though we have all of these assets, we don’t always use all of them. However, it’s good to have something that you can re-use in the future if you’re running out of content ideas. This is also why I chose to repurpose content.

I know I create content on a daily and weekly basis. The idea of continuously creating new content is overwhelming. But by repurposing content, it cuts my time in half. It also helps my team to quickly have assets when needed. This is my secret sauce, guys. This is how I do the things that I do. I outsource.

If you are interested, you can use my code “VANESSALAU20” at checkout for 20% off your sign up fee! If you want to book a call with them, you can also do that. Just let them know Vanessa sent you so that you get a discount on your service.

It’s worth it. I promise.

A Free Alternative to Creating Audiograms

Now, for some of you, you’re probably thinking, “It’s an incredible service but it’s out of my budget!”

I got you.

I do want to give you a cheaper alternative to help you repurpose content. Now, this alternative doesn’t have the full-stack service that Repurpose House has. However, it can still do the job.

This will work really well, especially if you have a podcast or a YouTube channel. If you just want to create quick audiograms or quick little videos that you can use as an IGTV for Instagram, you can use Headliner. This app can help you easily.

I personally have never used Headliner before but in the video, I have walked you through quickly on what you can expect. It’s pretty similar to Repurpose House. Obviously, it’s less high touch but the idea is that you can turn your podcast or video into audiograms easily.

Headliner App’s Pros and Cons

When you look at the pricing, it’s a lot more accessible than Repurpose House. However, do keep in mind that this is all automated. If you like working with a human being, perhaps, Repurpose House is a great option.

But if you are on a lower budget and not too picky, Headliner is a great alternative. The free option gives you 10 videos a month. If you want to upgrade, you can do so too. Their services are pretty similar to Repurpose House.

My Secret Sauce Has Been Revealed

There you have it, guys. One of the most asked questions has been answered! As usual, I like keeping things as transparent as possible.

My secret weapon is not-so-secret. If you notice on my website, I have listed down all of my favorite tools and services I personally use. Repurpose House has always been listed among the services in that section.

If you’re a content creator like me, I highly recommend using Repurpose House to repurpose content. It’s worth it, I promise. But if you are on a budget or less high maintenance like me, you can try Headliner.

I hope that this helps you! Let me know if you’re going to try any of these two options!

Let me know if you found this post helpful. And if you haven’t already, make sure you check out our FREE resources!

• Follow me on Instagram: @vanessalau.co
• Check out my YouTube HERE for more tips
• Listen to my latest Podcast Episode
• Join my FREE Facebook Group Turn Your Followers into Clients

Rooting for you, Boss!

– Vanessa