How I Overcame the "No Time" Excuse to Scale My Business to $100K a Month

Overcoming the "no time" excuse was crucial in scaling my business to $100,000 a month in recurring revenue. I'm sharing my exact proven strategy because I've had many conversations with amazing founders who feel stuck and scared about scaling due to the time and resources it requires. Today, I want to show you that these fears are unfounded by breaking down my journey from working 100-hour weeks with minimal income to working 30 hours a week and running a beautiful, scaled business.

The Turning Point

A little while ago, I was stuck at around $15,000 to $25,000 in recurring revenue for about two years. I was relying completely on referrals and organic business. I obsessed over my product and my clients but never prioritized sales activities because I didn’t want to be salesy. I believed that if I just focused on my product, clients would come. This, however, isn't true. Relying on referrals won't allow you to scale.

The Hiring Mistake

At the time, making $15K-$25K per month involved many hours of work. I started hiring people for operations and fulfillment to clear my plate, but this was wrong. The monthly revenue fluctuated wildly, and hiring the right talent was expensive and stressful, especially when a client left or a deal fell through.

Changing the Approach

I had to figure out how to scale without sacrificing everything. The fear of scaling too fast, working even more hours, and potentially damaging my reputation was overwhelming. But the key was to stop trying to solve problems I didn’t have yet and to focus on hiring A players, which requires big revenue.

Key Steps to Scaling

1. Family Support: I got my family on board with my plan to scale the business to $100K a month. They needed to understand that it required a solid plan and dedicated effort.
2. Investing in Learning: I spent every last dollar on programs, masterminds, and courses to build a sales-driven organization.
3. Environmental Changes: We reduced traveling and stayed in one place to change the environment and mindset.
4. Sales-Driven Activities: I shifted my focus from just the product to creating a sales-driven organization, dedicating time specifically for sales activities.

Structured Schedule

Creating a structured schedule was crucial. Here’s a typical week:

• Mondays, Wednesdays, Fridays: Build days for deep work and company projects.
• Tuesdays, Thursdays: Sales-driven activities, where leads are most likely to engage. Grouping calls and meetings to avoid task switching.

Daily Schedule Tips:

• 5-8 am: Most creative time.
• 12-1 pm: Best time for calls.

Learning and Execution

Daily dedication to learning and improving sales skills is essential. Spend 30 minutes learning and 60 minutes executing tasks like creating cold emails or handling client issues.

Understanding Your Market

To scale, you need to understand your ideal customer profile (ICP) and position your offers effectively. Craft messages that resonate with your ICP and automate processes wherever possible.

Hiring the Right Team

Scaling quickly requires hiring:

• BDRs: Business development reps to book appointments.
• Tech Wizards: To handle CRM and technical tasks.
• Scrapers: To gather data on prospects.

Focus on one offer and one niche to simplify scaling to $100K a month. Look for consistency in bookings and a 30% closing rate before hiring a sales team.

The Result

This strategy took me from working 100-hour weeks to 30-hour weeks, allowing me to retire my husband, travel internationally, and truly scale my business. The key is consistently booking and closing appointments, bringing in cash, hiring talented people, and ultimately not being solely responsible for sales.

Conclusion

Scaling a business isn't just about working harder; it's about working smarter. By implementing these strategies, you can overcome the "no time" excuse and achieve significant growth without burning out. Remember, the idea of scaling doesn't have to be daunting; it's about finding the right approach and sticking to it.