How I Make Decision Based on Customer Lifecycle Stages

In the world of customer experience, assumptions can lead us astray.

When I started my career, I started out thinking one size fits all based on product requirements, but reality hit me with a series of questions:

1. ???♂? Awareness Mystery: How do we let people know we can solve their problems?
2. ?? Discoverability Dilemma: How can we make learning about us effortless?
3. ?? Loyalty for Long-term: Can we keep them coming back for more?
4. ??? Word-of-Mouth Magic: Will they happily recommend us to their friends?
5. ?Vanishing Act: Why do customers stop using or buying from us?

Sound familiar? We've all been there. It's not just about building a product; it's about engaging customers at every step, making their journey seamless and enjoyable.

A process known as the utilization lifecycle is followed by customers when they interact with your product or service. The customer’s interaction is mapped out by the usage lifecycle.?

The utilisation lifecycle has a beginning, middle, and finish, just like other lifecycles, and each of these stages is distinguished by a unique set of behaviours and objectives.?

People behave extremely differently at each stage of the life cycle despite sharing many other characteristics.?

1. Awareness: The first time someone contacts you about your goods or services. At this point, people start to learn about and show interest in what you’ve created. Their perceptions are created here... Do they get the message? Do they realize its benefit to them? Do they recognize its incredibleness?
2. For the first time: The phase of your design’s lifecycle that is most likely crucial. When a customer uses it for the first time in real life, they are seriously considering a long-term involvement.
3. Regular use of your product or service, or ongoing use.
4. Loyal fans: When customer enter a state of high productivity and immersion in your experience, they frequently spread their enthusiasm to others.
5. End use: When customers quit using your product. This could occur at any point in the lifespan. Maybe using your design is too difficult. Maybe it lacks a crucial component that someone requires to perform their job. Maybe someone came up with a better solution.

You need to “know your customer” just as much as you need to know what they’re doing. More specifically, where they are in the usage lifetime.

You are well-versed in your product. You have been utilizing it throughout all of its lifecycle forms and iterations. Every element of your product reflects your choices, preferences, and activities.

To be able to solve the problem we need to have grit and resilience. Because it might not be so simple to solve, you might not have all the answers, and it might take some time to make your customers fall in love with you.

A large portion of your customers are making their first visits to your website or using your product. Many of them are utilizing your solution in the hopes that it will aid them in achieving a specific objective.

Luckily, there are several research methods you can utilize to learn more about your customers and their behavior.?

You can get started using any combination of these methods:

1. Customer Interview: To better understand the preferences and attitudes of current or potential customers, conduct customer interviews.
2. Customer Observation: combines direct customer observation with an interview that takes place in the customer’s surroundings. To better understand a customer’s environment, the issues they are facing, and other related findings.
3. Customer Questionnaire: A well-defined collection of questions is circulated to a large audience in surveys, and the responses are gathered to a common pattern.

A well-defined collection of questions is circulated to a large audience in surveys, and the responses are gathered to assist in validating personas and current data.

Spend some time getting to know your customer. They will be more likely to have a positive experience as a result, and you will have the chance to make them your biggest supporter.

Thank you for reading. Please like, share, and let's design impacts together. ??