How I Made My First $10'000 On LinkedIn

I was on LinkedIn already many years ago, but I never used it proactively to document my journey or intentionally had a strategy for LinkedIn to promote my business.

In January 2024, I made my first $10'000 and from there, it added up fast with other clients.

Many business owners and companies started to reached out to me.

Before that all my income came through Instagram and Facebook.

But I started to realize the power of organic reach on this platform and how it was attracting more affluent business owners.

LinkedIn has every second 2 new members. This expansive user base provides an extensive network for business owners to connect with potential clients, partners, and industry peers.

So I went all in this year with a clear strategy and with a LinkedIn Mentor.

Here's is my full transparent journey on LinkedIn:

Profile Optimization and Clear Offer

I re-branded my personal brand in many times. I made sure that I had a title that represents the best in what I help others with. I updated my entire profile (eg. picture, headline, language, about, skillsets, achievements, offer etc.).

Having a clear profile picture and making the ''about section'' less about me, but mentioning first how I could help others allowed my network to see what value I could add.

Although I was not posting with a strategy every day, people could still see my posts and reach out to me, because my title and my offers were clear on my profile.

This is how I got in 2019 my first client on LinkedIn for Copywriting services. I experienced the first taste of LinkedIn Platform.

Consistent Posting, Even Without a Clear Strategy

Since I was more active usually on Instagram and Facebook, I made sure that my LinkedIn Profile was at least updated. I never had a clear strategy on this platform.

But I still kept posting at least 2-3 times a week on LinkedIn updates about my work, travels, educational content and shared insights on my journey with my lessons.

I was more posting whatever I want, dropping value on different things, and attracted a range of broad audience.

But because I showed up with value, I could get many great connections and time-by-time attract new clients. I nurtured many different connections across many different industries.

Utilizing Data and Analytics To Double-Down On What Works

Only since this year in January 2024, I hired a LinkedIn Mentor to grow my network and business more strategically. The first thing I did, was to adapt my profile in a more optimized way for my dream clients.

Here some things I tweaked:

• I turned ON the creator mode on LinkedIn (it increases your reach)
• I made sure I had only 1 LinkedIn Goal with 1 clear CTA (not 5 different goals and CTA's)
• I deleted my 4 different titles, and positioned myself as that 1 title that matters the most
• I changed my profile photo to a more professional one (the way I want to be perceived)
• I made sure that the About section is for my audience (less self-centered)
• I added a speaker bio for my speaking gigs (give insights on signature topics)
• I added relevant hashtags for my industry to my profile (better optimized for search)
• I updated my top 3 skillsets (expertise positioning)

I posted now for 60 days every day on LinkedIn to collect more data while I was infusing LinkedIn strategies.        

I started to do more video content for my specific client target group and shifted my style of writing for this platform (more straight-forward, value-based and very vulnerable to the point).         

I posted daily for 19 days on LinkedIn with a strategy & here's what happened:

• 417 new followers within my target audience in 14 days
• 554% more impressions than my previous 9 months
• 419% more engagements on my content and people resharing my content.366 Subscribers on my Newsletter after 1 week of launch
• A Top Voice Badge
• New inbound clients

I used data to see what posts got the most engagements, and performed the best. I made sure to not just look at the impression numbers, but look in the most engaged content that people would comment on and reshare. I re-created the format and doubled-down on what already works well, and what my target audience wanted to see more.        

This is how I got my first 10K client this year which created a domino effect of other high-paying clients.

Responding Fast and Turning Conversations into Clients

The moment I got more reach and engagement from my audience, I started to receive many inbound messages.

Already in the first week of applying my LinkedIn Strategy, I got a client, a podcast invite, a speaker invite and many collaborations. It was an exponential ripple effect.

I got fast back to all my messages, and got right away on calls with potential clients.

I made few short calls and collected multiple 5-figures right away.

My clients are now crushing it as well on LinkedIn, getting 10x more reach within a month working with me, more inbound clients, and they attracted new talents for their company.

LinkedIn is a very underrated platform that can get you affluent clients for your services.

If you want to learn more about building your executive personal brand and grow your business on LinkedIn, feel free to reach out to me. I would be happy to see, how I can help you!