How I Made AI Sound Like Me (You Can Too)

When I started using AI two years ago, I found it frustrating. The replies were too wordy, too generic, too fluffy. They lacked precision, personality, and most importantly they didn’t sound like something I would have written.

At first, I thought, “Well, this is just how AI works.” But as I looked deeper, I realized something crucial: AI doesn’t magically understand your voice unless you teach it to.

The secret? Expert prompting!

The Biggest Mistake People Make with AI

Most people talk to AI like they’re giving vague instructions to an intern who just started their first job. They type things like:

? “Write a sales email.” ? “Create a LinkedIn post about AI and sales.” ? “Give me some sales tips.”

And then they wonder why the results are generic, lifeless, or just plain wrong. The problem isn’t the AI—it’s the prompt you gave it.

How to Write an Expert Prompt

To get AI to deliver high-quality, relevant, and personality-driven content, you need to give it the right input. Here’s the expert prompting framework I use:

1?? Purpose – What do you want to achieve? ? “I want to write an engaging LinkedIn post about expert prompting that sounds like me.”

2?? Topic – What is it about? ? “The post should cover how most people use AI incorrectly and how expert prompting changes the game.”

3?? Audience – Who is it for? ? “This is for sales professionals and business leaders who want to leverage AI effectively.”

4?? Format – Where will it be used? ? “This is a LinkedIn post, so it should be conversational and engaging.”

5?? Role – What perspective should AI take? ? “You are an experienced sales and communication coach who understands AI deeply.”

6?? Tone & Style – How should it sound? ? “Write in a friendly, persuasive, and action-oriented style, like a mentor guiding a professional audience.”

7?? Context – What background does AI need? ? “Mention my experience of struggling with AI-generated fluff until I discovered expert prompting.”

8?? Length – Short or long? ? “Keep it under 250 words, punchy and easy to read.”

9?? Extras – Any specific details? ? “Include a call-to-action encouraging readers to improve their AI prompts.”

The Difference Between a Weak Prompt and an Expert Prompt

Let’s say you need a follow-up email for a potential client.

? Weak Prompt: “Write a follow-up email to a customer interested in our AI-powered CRM.”

? Expert Prompt: “You are a seasoned B2B sales expert writing a follow-up email to an IT director at a mid-sized company (100-500 employees). They were interested in our AI-powered CRM but are unsure about ROI and implementation. The goal of the email is to provide a compelling success story from a similar client and invite them to a quick demo. Keep it under 150 words, professional yet personal.”

See the difference? The second prompt gives AI everything it needs to craft a specific, relevant, and compelling email.

AI Works Best When You Work Best

AI isn’t a magic wand, it’s a tool. And like any tool, its effectiveness depends on how well you use it. If you’ve been frustrated with AI’s output, the first thing to fix isn’t the AI, it’s your input.

Want better results? Start writing expert prompts.

?? What’s the best AI prompt you’ve used recently? Drop it in the comments I’d love to see what’s working for you! ??

PS; AI Guide for Sales for download

AI is transforming sales at a rapid pace, and I’m getting more and more questions about how to get started.

That’s why I’ve put together a short and practical guide that shows you how to use AI to boost conversions and shorten sales cycles. (Note: Swedish language)

Download it for free here!