?? How I Lost Thousands in Seconds…
Norman Farrar
Brand Vision, Growth & Profit Strategist | eCommerce Entrepreneur | Trusted Advisor | Host of Lunch with Norm & Marketing Misfits Podcasts
Back in the day, my promotions company was dealing with several Fortune 500 companies.
Because of that, we got to meet a lot of really cool people.
One of the people we met was big in the world of motorsport.
My partner and I got to go to a bunch of VIP events for Formula One and Indy racing during this time.
At one event, he introduced us to Porsche motorsport.
We decided to sponsor one of the Porsches ourselves.
The business was doing fairly well, so we thought we'd spend the money and cover this car with our company name.
We didn't think we'd get that much exposure out of it and thought it was pretty cool to have.
This Porsche took a year and a half to put together because it was custom-made.
The driver’s name was Rudy, and he was great.
The night before, Rudy drove my partner and me around the track which got us even more excited for the big day.
You really don’t realize how fast these cars are going until you’re in there.
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On the day of the big race, we were all sitting at the racetrack.
The flag goes down, and the cars take off.
They all head towards the first corner.
Something went wrong and Rudy lost control.
He completely demolished the car going into that first corner.
Our big sponsorship dollars were gone in an instant ??
We waited a year and a half for this car to be built, and it was gone in a blink of an eye.
Poof.
We had the car for not even 30 seconds on the track.
It could have been something really cool but it just wasn’t meant to be.
Enjoy the rest of the newsletter.
- Norm
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