How I Lost My Wife For A Week
A global phenomenon is unfolding where women of all ages, from wives to teenage daughters, are avidly consuming Korean TV shows. My wife, for instance, was so engrossed in these dramas that she seemed physically present but virtually lost in the twists of numerous popular series for days. This surge in K-Drama consumption is also introducing Korean culture worldwide. If you haven't yet noticed a new Korean grocery store in your mall, you've likely been invited to try Korean BBQ in a nearby town or city.
Should we be concerned or welcome this trend? It's a tough call, but perhaps it doesn't matter much. The 'Korean Wave', as it's known (there's even a Wikipedia page on it), seems to be far from peaking. Its visibility has been evident in phenomena like Psy's "Gangnam Style," a K-Pop hit that topped charts globally after its 2012 release.
Interestingly, the roots of this cultural surge trace back to South Korea's strict censorship policies under Park Chung Hee in the 60s and 70s, including a ban on Japanese media imports. This ban, lifted in 1998, coincided with significant cultural investments by the South Korean government, fueling the growth of cultural industry departments in universities across the country.
China emerged as a key market for Korean content following the establishment of diplomatic relations in 1992. The Asian financial crisis in 1997 further spurred this trend, as broadcasters sought more affordable programming, with Korean dramas costing a fraction of their Japanese counterparts. The historical K-drama "Jewel in the Palace" exemplifies this surge, setting viewership records in Hong Kong in 2005.
This popularity was so compelling that it reportedly led Japan, Taiwan, and China to attempt curbing its influence over their cultures.
Korean Kittens
The cat is out of the bag now, with the internet making it nearly impossible to regulate the transnational flow of culture. An insightful research paper delves deep into the Korean Wave's impact, particularly in China, highlighting the substantial Chinese investment in Korean productions. The business aspect is significant, with lucrative returns from distribution rights and licensing.
Korean dramas offer a refreshing alternative to the often sensationalized mainstream news, presenting stories crafted with respect for the audience's intelligence. These shows, more than just time-consuming entertainment, are a departure from typical Hollywood formulas, offering unpredictable and engaging narratives.
Final Scene
Change is inevitable and often marks progress. Just as Gaston Glock revolutionized handgun design out of necessity, using his expertise in manufacturing efficiency to create a simpler, more effective firearm, the Korean entertainment industry has transformed itself. In 2022, Korea's TV series exports surpassed US$1 billion, a testament to this transformation. Similarly, Glock's annual sales reportedly exceeded $500 million in 2017. In a place like South Korea, known for its geopolitical tensions, it's a poignant thought that cultural expression can be more impactful than military might.
In South Africa, a profound and affectionate relationship with Turkish culture is vividly evident. This cultural connection is showcased through the numerous authentic Turkish restaurants and the availability of Kebab and exquisite Baklava delicacies in Fordsburg, Johannesburg, where the atmosphere and flavours echo the essence of Istanbul. This affinity extends into the firearms industry, where Bosrus, the exclusive distributor of Canik in South Africa, is making a significant impact.
Canik, produced in Turkey by Samsun Yurt Savunma, has seen a meteoric rise in the market over the past decade, akin to the influence of K-Pop in the music world. Its remarkable ability to offer high-quality firearms at an accessible price point stands as a testament to exceptional engineering. In collaboration with Bosrus, Canik's growth is not only impressive but also indicative of an inspiring trend. The first-hand experience of the feel and performance of a Canik firearm makes it clear why it has become a game-changer in the industry, redefining standards and expectations.
Through this blend of culinary and industrial ties, South Africa's connection with Turkish culture and innovation is deeply ingrained and continuously evolving. Now, if you'll excuse me, I'm off to find my wife.