How I Learned to Scale Customer Acquisition through Performance Based YouTube Programs

I've been in the marketing game for a long time—long before the digital revolution, algorithms, and the rise of affiliate marketing. Before influencers and the creator economy were even a thing.

Early in my career, I was excited to see my creative work help businesses expand their audiences and grow. I loved the challenge of creating media that compelled audiences to take action. But something was missing.

Then, I found the missing piece that turned my passion for driving growth into an obsession. In 2014, I joined the network at CJ in Chicago with colleagues who were passionate about performance marketing. There, I discovered a whole new channel to reach audiences in an instantly measurable way, with data that helped me refine strategies and optimize campaigns. I was hooked.

Over the years, working on both the network and agency sides of the industry (shout out to Acceleration Partners and Assembly Global), I encountered two recurring themes from brands I supported: the demand for incremental growth and the desire for quality content partnerships.Nothing is more incremental than an upper-funnel partner introducing customers to a brand for the first time and driving conversions. But, we all know influencers are expensive to work with, and managing campaigns is extremely time consuming.

My favorite part of performance marketing has always been exploring partners who bring something fresh and unique to brands. Despite meeting many partners over the years, I had yet to find one with whom brands were comfortable building an influencer campaign. There was little appetite to risk tens to hundreds of thousands of dollars on a campaign that required dozens of hours of manpower and expertise to execute with no guaranteed conversions.

Then, one of the brands my team managed found success through an entirely performance-based partnership with InfluenceLogic. They became one of the top partners in the program. I was floored.

InfluenceLogic has a unique business model. With a strong venture capital background, this team took on all the financial risk and did all the heavy lifting to invest in, build, manage, and scale influencer programs on YouTube with brands they believed in.

InfluenceLogic’s model impressed me so much that I joined them in 2022. We give brands the expertise and support of a full-service influencer marketing agency without risking any upfront costs or managed spend fees.

Scaling customer acquisition through top-of-funnel partners on YouTube is not for the faint of heart. It’s a highly competitive and expensive space. But InfluenceLogic has a powerful engine supported by a robust tech stack and a team of experts that live for conversions. We know how to scale new customer growth for the right brands and dominate their competition on YouTube. The best part for brands - we're only paid for conversions!

Want to explore partnering to turn YouTube into your next growth channel? DM me! hashtag#performancemarketing hashtag#influencer hashtag#affiliate