How I started my Business after losing my job because of a business closure — an inspiring story of business success.
Girlfridayz

How I started my Business after losing my job because of a business closure — an inspiring story of business success.

Everybody loves stories and the most important story for you to know is how I became an expert in Marketing got to create our Marketing Playbooks to demonstrate our expertise and increase my profit 6 times this year beating by far my last year's profit and managed to create a Logical Cognitive Approach World-Class Dual Step by Step Business Support System for startups and SME's to achieve better sales.

I started Virtualgirlfridayz in 2007 an online business providing admin services to SMEs and startups under the domain name virtualgirlfridayz.co.uk. My online business took off it was a new concept and only a handful of us were providing admin services online to business owners at the time.

I achieved sales and had a decent profit and I was popular too because business owners loved the new concept, remote admin services using the latest technology available and the speed of the services renders as well as the flexibility because they had no overhead as we work out of our home office and pay our own taxes a win-win solution.

My idea was business owners who started up used my admin services to do their admin for them until they could afford an in-house admin staff and they let me go because it meant they grown and now could afford an admin staff.

To this day our admin services still offer the same services and same concept that we named Back-up Admin.

In 2009 all hell raised my business model got copycat and my thief stole everything including my business name virtualgirlfridayz but she couldn't steal my domain name virtualgirlfridayz.co.uk

The bitch called her business virtual girl friday and her domain name virtualgirlfriday.co.uk she could not take my "z".

After confronting her about the thief she told me the most stupid thing that I ever heard "it does not matter you are in London I am in Northfolk" I replied you fool we are an online business and it does matter you stole all my business down to my tagline nobody does admin apart from virtual girl Friday and all my website content, my colour-scheme the whole lot you have no imagination whatsoever and what you have done it's illegal. I am going to sue you.

But when I tried I did not have any protection I was not limited or even trademarked and it was going to cost me thousands of pounds to fix this.

My business just plummets I lost so many sales and potential customers to this bitch because what was happening my worse nightmare people forgot to put the "z" at my domain name and landed on her site exactly the same colour and services as me except she was not called Trisha but Anna Groover.

I gradually give up my business concentrating on working for Gabem Management on contracts until I got my permanent job as a Registered Care Home Manager for severe and enduring mental health in 2012.

When this job was terminated in 2014. I went to work on contract through Gabem Management and in May 2015 my last contract was terminated I find myself unemployed and did not have any business anymore and I told the UK Gov that I stopped in 2012.

In June 2015 I got an interview for a Director post in a Housing Association with all the perks I got the job and a lady contacted me to tell me congratulation you have been appointed to the post of Director. I replied thank you but no thank I refuse your offer. She replied why I replied I have my own business to nurture. She replied good luck.

5th June 2015 I restarted my online business, and redesigned my website green colour and domain name virtualgirlfridayz.com this time and business name Girlfriday, Girlfridayz and provide Backup Admin services, Business Plan, Website Design, SEO, Social Media Marketing and Print Marketing to SME's and startups.

In September 2016 I got limited under Girlfridayz limited because the company house refused to take my full business name which is girlfriday, girlfridayz really and told me to choose one business name.

I told them this is my business name and I cannot pick one nevertheless after a long discussion it got shortened to Girlfridayz.

We restructured our online business and bought the domain name girlfridayz the same story we could not have a domain name girlfriday, girlfridayz in 2016 so we settled for girlfridayz.com and fade out gradually virtualgirlfridayz.com and migrated all our pages under our new domain name.

We got a mentor in 2016 after my business got stagnant and he sent me a Microsoft Word document of two pages with instructions on how to grow and what to do with bullet points. but we implemented everything on the list Neil Patel gave me and started our business blog including writing business publications and selling them in our online store.

I am still reading his blog post and email marketing to this day. He helped me make one move and get better at marketing my online business and strategies and tactics to grow. I mastered them and I grew slowly but surely.

In July 2016 we got scammed of £15000 by Robert's wrong customers we nearly lost Girlfridayz and the police cleared us of financial fraud, PayPal blamed us and we had to contact the financial ombudsman for PayPal to give us an apology and give us our PayPal business account back in late 2017.

Even if the scammed floored me, I have one-track mind and a positive mindset I will not give up my business and called the scam a temporary setback in my business and discovered that in adversity there are opportunities.

In November 2016 after completing 23 modules from Google Digital Garage covering marketing fundamentals, search, email, social media, display ads, video, e-commerce, geo-targeting, targeting, and analysis.

I got qualified and was awarded The Online Marketing Fundamental Qualification from Google Garage and IAB Europe.

The following year I completed a further 77 modules from Google Garage after receiving an email telling me they'd added more modules to the course. I aced it, to say the least, and got qualified again in October 2017 for The Online Marketing Fundamental Qualification from Google Garage and IAB Europe.

While we were fighting PayPal and trying to restore our reputation wounded by the scam we acquire much more in terms of online payment gateway and now we used about 4 payment gateways to collect online payments but we declared losses for two years straight due to the scam and it was difficult to regain a healthy financial position.

We've also added more services to our business as a business needs multiple income sources to survive and we got qualified in online marketing too twice over.

In November 2017 we got our trademark and our mark is girlfriday, girlfridayz including our services on our website as well as our Back up Admin services and all other services so if anyone thinking of stealing from me again I now have protection.

On November, 22nd, 2018 we were the winner of the Be Mongul award 2018-2019 Recognising The Most Influential & Inspirational Black Business Owners in Britain.

We already had placed our application for accreditation with the Department of Work and Pension and were gathering all information the government wanted as evidence, hence we wanted to be in a profitable position because we needed to be in a profitable position to acquire accreditation.

In April tax year 2018-2019, we declare a small profit to the HMRC after sheer hard work and promotion applying strategies and tactics learned and our determination, discipline, consistency and working long hours we finally put our business in a profitable position and submitted our accreditation application form on 21st October 2019 and on the 25h October 2019 we got congratulation Girlfridayz Limited is now UK Government Accreditated business for the private and public sectors.

Nevertheless, this spurred me on to declare the next tax year a much larger profit 8 times the power of three my profit amount of last year to the HMRC in 2019-2020

And lo and behold in April 2019-2020 we declare to the HMRC 6 times the amount of profit we made the previous year to our amazement we manage to declare a much larger profit by a large margin in a space of a year.

We did not quite make our target 8 times to the power of three but 6 times last year's amount is a fantastic achievement.

Just by applying the core asset of marketing and marketing ourselves to the right crowds for our business, concentrating our efforts on two social media platforms LinkedIn and Facebook mainly, mingling with our local communities and involving ourselves in our local community and nearby community, word of mouth spread and lots of referrals and paying customers to our door. Return customers, new customers, no discount strategy for a year's payoff, and raising our price by 2.4% did it. We attracted high-end customers who valued our worth and work and paid us what we asked without any queries.

In 2019 after three years of studying a distance learning open university course, we obtained our BSC Honour degree in Event and Entertainment.

After attending Steven Hackney's webinar Business Mentoring Success on the 21st of June 2019 he inspired me to start writing our Marketing Playbook The Core Asset of Marketing Revealed because we quickly learn that most SMEs and startups did not have an end-to-end business growth system as there was nothing out there that says start here and then apply these steps and keep applying these steps you are going to grow your business.

Steve's webinar was so structured and pure marketing strategies and tactics also explaining a winner mindset and much more it appeals to me so much that I rewatched this excellent webinar replay four times and took copious notes of what was said too it was just amazing that a breakthrough came to me to write our marketing Playbooks to demonstrate our knowledge and expertise in marketing and other publications. I recently purchased his book titled Business Mentoring Success and the book is fantastic too and well written.

Our Playbook provides a solution to the above problem identified because you now have a step-by-step marketing Playbook which gives you an end-to-end system for business owners with a structured growth system at your disposal that we called growth re-engineered.

Our Playbook has now over 120 pages of pure marketing and its Dual Implementation Support Business System The Cellar membership is a how-to guide to encourage business owners to apply our playbook information with discipline and consistency.

This a world-first innovative idea because we realised that many people purchase business and marketing books but seldom implement what they learn or do not even read it and complain of no result.

Therefore our Playbooks answer two problems identified and provide the solution to these problems.

  • First, with our Playbooks, you get a step-by-step marketing Playbook which tells you to start here and continue there and continue there until you reach there. It has a structured system well laid out and written that if you implement every step in the Playbooks you will grow your business within a year as we did ourselves.
  • For the second solution, we created and develop a Dual Implementation Business Support System that we attached to our marketing playbook The Core Asset Of Marketing Revealed a how-to-guide The Cellar membership to support and encourage business owners to acquire discipline and consistency in their implementation of the playbook step by step end-to-end system.

Our solutions are a win-win solution based on a winner mindset attitude and growth mindset and we guarantee you that you can increase your business by 10k a month or a year if you implement the Playbook information and access The Cellar.

We hope you find our story inspiring despite our trial and tribulation, adversities encounter we managed to recover the funds stolen by the scammer and put our business in a healthy profitable position just by applying the core asset of marketing daily, continue to learn, thinking that I am successful, reading and sheer determination, discipline, consistency, faith, and positivity we increased our profit x6 within a year.

Purchase our Marketing Playbook The Core Asset Of Marketing and start your own story business owners you can be as successful as we are just by applying the playbook information.

View our world-class dual step-by-step business support system as a logical cognitive approach for startups and SMEs to achieve better sales. You can now purchase our Franchise Girlfridayz Franchise

Girlfridayz world-class business support system for startups and SMes

Trisha Amable (CEO of Girlfridayz Limited)

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