How I helped on a story I had no idea the impact it would have...

If you've followed me at all you know I've figured things out on my own by trial and error and have discovered a fool-proof method, the Get PR Famous? Formula, to land in the media.

But there's something else... meet journalists, build relationships, and create value.

I recently went to an event and met a local television reporter. She was wearing a fabulous hot pink dress and I just had to comment (LOL). We struck up a brief conversation and the next day I sent her an email.

It wasn’t a pitch email.

I said how nice it was to meet her and that I enjoyed her segments (one in particular I mentioned that I had recently shared with several people). Then, I offered her my network. I knew she had come to this market from another state so I explained that I am a life-long resident of the area and know a lot of people and if I could ever help her with anything to let me know.

She responded right back and said there was a story she’d been incredibly passionate about and had been trying to do it for months but in order to do it, she needed a lot of young kids. I’ve lived in my neighborhood for 20+ years and know a lot of neighbors so I put the ask out and sure enough, within a few days, I had her group of kids.

They came out and filmed and the story aired last week. Besides being able to help her out and making a great new connection (I’ve already been on her station because of it), I got to help to tell this incredibly impactful story about SUV Frontovers. I had NO idea about this and watching this story left me stunned.

Being valuable to journalists is the most important thing you can do and sometimes, you get to feel really good that you helped tell a story that could save lives.

Watch the story here and feel free to share it!

If you want to learn more about being in the media, go to 3 Steps to PR Success and download my free step-by-step guide to pitch the media and bonus video from Cindy Khoury Ashton who will help you Speak from Your Power? when you are being interviewed

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Christina Daves?is a PR Strategist and the Founder of PR for Anyone?. She helps products, services, and brands gain visibility, credibility, and authority through media. She is the best-selling author of two books on the topic, has personally appeared in over 1,000 media outlets, and together with her clients has over 1 billion views and over $100 million in sales from free publicity.

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