How I Helped My Client Win 5-Figure Deals With LinkedIn Lead Generation

One of my clients, a Franchise Consultant, came to me one day earlier this year and wanted to see how I could help him in terms of closing more high-end 5 figure deals using LinkedIn.

He wasn't struggling or even doing all that bad for himself before he came to me. His commissions made from other inbound or outbound lead sources were fantastic. However, he just wanted more deals so he could accomplish some personal goals as well as obtain extra income for other business investments he was looking to make.

He tried different strategies in terms of trying to get high-end leads using LinkedIn, but he just couldn't "crack the code" in terms of gaining success on this platform.

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In this edition of The Differentiation Innovator, you will learn step by step how I helped one of my clients win 5-figure deals using lead generation on LinkedIn.

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Step 1: LinkedIn Profile Optimization

When I looked at my client's profile, I knew right away it needed to be different than other Franchise Consultants that were on LinkedIn. I made 3 major changes...

1. Headline

• In the 1st sentence, I included for him a "hook'em" like question that would attract his target niche.
• 2nd sentence describes what he does, who he helps, and what result he brings his clients.
• 3rd sentence puts an accomplishment that he hopes will inspire his niche to take action with. Ex: Former Corporate Executive Turned Entrepreneur

2. Profile Video

• From what I saw on LinkedIn, I didn't see a single Franchise Consultant use this feature.
• This was an opportunity for him to stand out and present himself through video to built trust with his niche.

3. About Section

• His original about section was too short, not connected to his niche, and didn't explain the solution he could give his niche. Plus, there was not a "hook" to intrigue his audience to read it.
• I made him use a "storylike" approach by adding a background, struggle he encountered, his "revelation" he had, the comeback, his solution for his niche, and finally a call to action (CTA).

With LinkedIn, your first impression is the most important impression. In order for you to get recognized or respected by those you reach out to, you need to come off as an authority like figure with your branding.

Step 2: Fixing His Cold Message

When my client was first trying to reach out to prospects on LinkedIn, here were some of the mistakes he made in his messaging.

• He used "I" and "we" more than "you."
• He didn't provide pre-qualifying "points"
• He came off as a "pitch slapper" right away trying to sell.

I made my client implement the "cold but warm" message approach.

• Using a language pattern in the first sentence that lowers a prospect's "defense" zone like, "I'm not sure if...."
• Provide pre-qualifying bullet points that would match the prospect's potential needs.
• Explained a benefit about his services. (For him, his services came at no cost)
• Provide a simple call to action such as, "Worth a conversation?"

Step 3: Finding The Niche's LinkedIn "Hideouts"

Now that my client's profile and messaging was more in a position to win, it was time to find out where his niche was hiding out on LinkedIn. Most importantly, we wanted to go where his niche was engaging and active.

• 1st Way: Influencers

- I made my client follow influencers who bring an influx of his niche to the comment section of his posts.

- Leave a thoughtful and insightful reply comment to the influencer's post and then comment on a certain prospect's comments to start a thoughtful conversation outside of the post.

• 2nd Way: Groups (Best Way to Go)

- Groups are a fantastic way to find new leads because you will not be required to use any InMail message in order to message that prospect.

- I made my client gain admission into groups where his niche was mostly apart of. For example, my client received an MBA and there is an MBA Highway group on LinkedIn where he can connect with like minded people who also received an MBA.

Results:

With this new approach I coached my client on, here were the results:

Prospects Messaged: approx. 100-150 per week

# of Responses: approx. 40 per week

Consultations Booked: approx 5-8 per week

Deals Closed: 1 (His biggest 5-figure commission of 2022)

Important Note: My client's sales process takes about 3-5 months from start to closing as the process for one of his client's to buy into a franchise goes through a lot of financial and legal aspects with the franchisor. These are prospects that need to have a lot of capital ($100,000+) in order to invest in a franchise opportunity.

**For 100-150 prospects reached per week. It puts my client in position to make around 5-6 deals should he conduct the rest of the sale's process properly.**

Obviously, the process for you will be different and could end up being faster than for my client. But it gives you a further deep dive into how I repurposed his branding & messaging to effectively target his correct niche so he could close the deal that he made.

Are you looking to fast track your way to more 4-5 figure sales like my client? My Open Coaching Program will help you to accomplish just that. When you ready to do so, message me here on LinkedIn for more information & to schedule a time to speak with me.

That is all for this edition of The Differentiation Innovator. I am very confident this edition will serve you well in your venture. See you next time.

?? Innovation Through Differentiation ??

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When you are ready to do so, here are 2 other ways that I can help you:

1) Online Business Systems: A self-paced course that takes you step by step in elevating your business processes to attract more consistent high-end clients online.

2) 1:1 Coaching: 1:1 session with me to evaluate either your branding, productization, marketing, or sales processes.