How I Help Startups 2x Their Growth

One of the things I'm great at is to provide workable strategies to help businesses/startups scale.

Every-time I do this, a key element I focus on is:

“Know what makes you different.”

It's not enough anymore to just build a great product or service, put it out in the world, and expect people to find it and buy it. Sorry, those days are long gone.

You have to be able to answer the MOST important question:

Why should your ideal customers buy from you?

Most startups today don't know what makes them unique...

...And it shows!

It shows in how they market. It shows in how they position.

That lack of understanding will set the foundation for a failed business.

Your ideal customers have 1000's of options to solve their pain points...

...and thanks to the internet, they are all discoverable in seconds online.

Customers are doing their research. Visiting websites, asking for referrals, checking out your social media accounts, reading blog posts, and using resources.

They don't just trust your sales and marketing anymore.

If they can't tell WHY they should buy from you because you don't know why they should...they won’t!

Your ideal customers will find another option that is able to answer that question for them.

And guess who’ll lose that potential sale?

You! Your business!

Well, you might be thinking: but Nkechi, I know why people should buy from us...

1. We partner with them

2. We provide the best service

3. Our team is awesome

4. We have years of expertise

Wait! Those are not “key differentiators”

You don’t believe me?

Then, Jump on your competitor's websites. 99.99% of the time, you’ll find that your competitors give those exact same reasons. If everyone's saying it, then it's NOT a different idea.

Your business differentiator should be…different.

Here's how I uncover our clients' differentiation...

...and how you can do the same for your business so as to 10x your business growth.

1. Know your customers.Do a deep dive into the customers you love working with.

Uncover this information:

* their challenge

* how that challenge makes them feel

* the ideal state they are trying to reach

* their desired experience with a solution like yours what attracts them to a solution

2. Know your competition. Look for the gaps in the marketplace.

Uncover this information:

* their strengths

* their weaknesses

* how they position themselves

* how they talk about their solution

* how they talk about your customer's pain points

3. Know your own business. Do a deep dive into your own business...and be honest!

Look at these elements:

* your offer

* your processes

* the results you bring

* the problems you solve

* how you treat your clients

* the experience you provide

* what you do exceptionally well

* what you suck at

I know this can be a rigorous process but it can be the magic that takes you from 0 to 200. If you need me to help out your company through my strategy sessions, use this link: https://www.coachli.co/nkechi.alade

But, here is a pro-tip for you:

“Your differentiation is often found in your:

• processes
• deliverables
• experience

- repeated results”.

Don’t tell anyone I told you that secret.