How I Got More Than 100 Million LinkedIn Views: A True Story

One hundred million LinkedIn views.

It's not impossible.

I've been there and I've still been consistently hitting that ballpark.

And, those views can be yours.

Today, I'll teach you how to get there. We’ll help you write better posts to drive more traffic, more views and more conversions, and I'll even show you what to do after that post.

Ready to take those LinkedIn views to the next level?

Step 1. Understanding Your Audience - Your LinkedIn Views Depend on Your Audience

Before you can even reach out with your posts and content, you have to understand the audience that you are communicating with.

LinkedIn has more than 645 million members, and out of these, about half are active.

There are 180 million senior-level influencers, 63 million decision-makers, and there are a lot of C-level people hanging around, too — about 10 million of them.

Did you also know that 87 million millennials, with 11 million of them in decision making positions, are active on LinkedIn?

What does this mean?

It means your content has to adapt to the age group of your audience, and you can structure your content depending on the audience that you are trying to reach.

But, it doesn't just stop at understanding the general market on LinkedIn.

You have to dive deeper.

Here's what you should do:

• Take stock of your current connections, do they fit a certain profile(s)? If they don't then there's something seriously wrong with the way you're making connections.
• Group those connections via the ideal customer profiles that you have, these are the people that you want to connect with, and there are also the people you will want to write for.

If you don't have ideal customer profiles set up you're in for a world of pain, you've got to do something about it ASAP. I've put together this guide here for you to check. Please do.

Step 2. Thinking Mobile

Here’s what.

You’ve got to start writing for mobile devices.

Everyone including their grandmas are on mobile.

This means writing your LinkedIn posts in clunky sentences isn’t going to get you the same number of views anymore.

No one likes long paragraphs on little screens. They're harder to read, and they look long and tedious.

You have to remember you’re competing with attention span and longer paragraphs mean that they will have to spend longer on your post.

You see how this particular post is so much easier to read.

Nobody – including you and me – wants to read a novel on LinkedIn

You have to maintain engagement, and that means being able to maintain attention spans.

Do you want to experiment? Then, try previewing your post on your phone before you publish it.

Step 3. Planning a Pattern

Anticipation.

That’s what people feel when they see this design.

You’re about to run down a hill.

As you start running – you pick up speed.

The anticipation of moving faster excites you.

Now if you’re running on a flat street there’s a lot less of it.

This type of curvature in the picture below is like that of a hill.

You see the sentences shortening.

Your reading speed increases.

Then it stops.

Maybe it’s a one or two-word sentence.

It packs a punch.

Boom.

All the emotion makes you want to read on.

So, you continue with the next sentence that’s much longer.

And the pattern repeats.

Think about this for a second.

Do your eyes look for a pattern when you read?

Aren’t you subconsciously searching for a structure?

You know you are.

Like this.

Just like those lines above, you need to be able to structure the sentences like waves. You are trying to build anticipation for your reader, so you need to control the speed at which they read.

By shortening sentences, you are increasing their reading speed

By creating a structure you are controlling their reading pace.

This is helpful if you want to drive a point in two to four words.

You want them to feel the anticipation that as you shorten the sentences, their eyes run faster – or vice versa – until they hit that one-liner that packs that emotional punch that you have.

But wait.

Do you know how powerful that one-liner is?

It makes you want to read the next sentence afterwards. By playing with anticipation and pace, can create more engaging posts on your LinkedIn.

Step 4. Starting Your Post

There are plenty of ways to start a post, and there are hundreds of openers that you can use to grab attention.

You can start with:

• Pain
• A shocking statistic
• or anything with a pattern that keeps them moving forward through the article

Here are a few examples:

Check out other lessons here!

Once you can get on the same level as your reader, you become relatable. And, relatability is something that you have to establish early on so that the reader will even read your post, to begin with.

There’s a caveat to all of this.

You have to make it short enough in order for someone breezing through LinkedIn to be able to notice it and read the first line in its entirety.

This is the reason we advise that you start your post with a simple sentence. A sentence that’s relatable and captivates the audience with emotion will do wonders for someone scrolling past.

You can always explain yourself later. This isn’t a news article where you have to provide a summary in the first sentence. These posts are supposed to excite your audience and keep them reading.

Step 5. Writing the Post

Now that you’ve engaged your reader, you need to think about how you want to write your story down. Apart from being relatable, your post must bring about emotion.

You want them to feel and not think.

Here are a couple of tips to keep your post engaging.

Shorter sentences

Avoid using words such as “and,” “but,” and “or” because it lengthens your sentences. You want to be able to attack the post with shortened sentences because this allows you to keep the reading momentum going even with longer posts.

You do not want to make your writing daunting for your readers.

But, don't be afraid to use those words in the beginning of your sentences, like what I did in this one.

Using Questions in Your Posts

There are only a couple of instances where you should be using a question.

At the beginning of your post, at the end to make a statement, a self-conscious thought you are writing about, and in some cases where you want to create a dramatic effect.

However, apart from these instances, you should avoid using them in your LinkedIn posts because they make your reader pause and think.

Read the rest of our secrets here in the full article!