It was about being intentional and consistent. Here’s exactly how I made it happen and how you can do it too:
- Sign Up for the Right Platforms Start with tools like Qwoted, Featured, Prowly, and HelpaB2BWriter. These platforms connect experts with journalists looking for credible sources. I signed up for a few of these, and they became my secret weapon for finding opportunities that matched my expertise.
- Focus on Giving Relevant, Well-Written Answers Journalists value expertise but hate fluff. When responding to queries, I focused on writing clear, thoughtful answers directly addressing the journalist's needs. No self-promotion, just actionable insights that stood out from the generic pitches they receive.
- Platforms Filter and Select, So Quality is Key Platforms like Qwoted or HelpaB2BWriter often filter or edit responses before sending them to journalists. This means you need to put in effort from the start—well-written, relevant responses have a much higher chance of being featured.
- Credentials Matter More Than You Think One critical thing I learned: not everyone gets through. Having strong credentials; whether it’s professional experience, a published body of work, or being part of respected organizations—can set you apart. Journalists and platforms are selective because their reputation depends on their sources.
- Leverage Your Bio as a Selling Point Your bio isn’t just a summary of who you are; it’s your elevator pitch. I made sure mine highlighted my authority in personal branding and writing, which instantly added credibility to my pitches. A well-crafted bio can open more doors than you’d expect.
- Consistency Is the Game-Changer I didn’t get my first feature overnight. It took weeks of submitting thoughtful responses and fine-tuning my approach before I landed my first placement. The second one came easier because I had learned what works and what doesn’t.
- Think Beyond Just Being Featured Getting quoted is great, but the bigger win is the bio and company mention that comes with it. It’s unpaid and organic visibility, and it can snowball into more opportunities when you share these features on your platforms.
- Research Journalists and Understand Their Angle I took time to research the journalist’s past work and approach, ensuring my answers fit their style. This effort helped me stand out because they could see I’d done my homework.
- Turn Features Into Credibility Builders Once I was featured, I made sure to showcase it on my LinkedIn, website, and even in proposals for new clients. It added instant weight to my profile and opened doors to other opportunities.
- Anyone Can Do It, But Not Everyone Will The truth is, this isn’t rocket science, but it does require effort, focus, and strong credentials. Not every Tom, Dick, and Harry can get featured because it’s about proving you’re worth the spotlight. But if you have expertise, patience, and a willingness to put in the work, it’s entirely achievable.
Also, I have written for Entrepreneur as an expert writer :
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