How I generated ONE sale
Brendan Kane
?? Digital Growth Strategist & Innovation Expert | Empowering Businesses & Individuals to Thrive in the Digital Age ?? | Bestselling Author ?? | Keynote Speaker ??
I think we should step back for a second and talk about the basics.
After all the content you’ve received from me about business strategies, content, and mindset, you may think, “If I’m trying to grow, I need to get a million things right in order to succeed.”
That may be true, but consider this…
Your most important win is the first one.
Your first sale, your first viral video, or your first day feeling good about the work you’re doing.
Whether you’re a startup trying to get off the ground, or an established brand launching a new service, that first win is critical.
Why do I bring this up?
It’s so easy to get lost in the weeds. It’s easy to start focusing on too many things at once, or on design details and outreach and pricing variations and A/B testing.
But no matter what you’re trying to achieve, just remind yourself: I just need one win.
It’s a lot more effective to stay focused and get that single win than it is to spread yourself thin and burn out. Even if you get that win, you’ll be exhausted and you won’t feel good about everything else that you’re doing.
You’ve got this. Get that win.
If you need help defining the direction for your business or brand to scale, please click here. It’s a completely free masterclass, and I truly believe it could help.
Editor / Proofreader of business, nonfiction, and podcast content. ??BIZCATALYST 360° Columnist ????The Oxford Comma????Solopreneur??NOT A PODCASTER ??Dog Lover??Spunky Old Broad ??
2 年And sometimes that "win" comes disguised, Brendan Kane, right? About 12 years ago, I helped a friend with her first book, just checking grammar and stuff. Wasn't thinking about what I was doing in a professional sense. I was (and still am) a corporate trainer, largely focused on American grammar training. The next year, she wrote a second one and asked me "to EDIT it" as I'd done with the first one. Can we all spell LIGHT-BULB MOMENT, friends? ?? So that first win begat the second one, and I found myself doing the work I love ... so we never know for sure until we look back ... ?? Great reminder in your post, Brendan! And I'm curious to know from others what THEIR light-bulb moment was ... what was their first win?
CEO Gibbs Corp. Lawyer Turned Technology Executive| VP Products | Semiconductors | AI | Government Affairs, Policy | VP Business Development Trade| Risk& Compliance |Board Expertise| Public Speaker
2 年Brendan Kane Spot on. That first win will bring momentum and more confidence + focus.
Fractional CFO @ApirePartners, Fighting the Good Fight as a Credit Abuse Flex Stateside at JPMorgan Chase & Co, Seasonal Tax Advisor Baker Tilly 2023-2024, NFP Board Member and, Fighting for Small Businesses@SBACIL.
2 年Thank you for the word of wisdom and encouragement.