How I Found Myself

Be. Coming. You.

We go through life, living each moment, in what we believe is an appropriate way. Driven by our beliefs and our desires. Evaluating ourselves against how others see us. Believing that is how it is meant to be and how we are to be.

Unknown to us we lose who we really are or can be. Trapped by the choices we make which are governed by what we believe.

Then comes a time when we are no longer able to ignore that little voice inside of us. It stays on 24X7 till we wake up to the realisation that our individual story has a purpose.

That’s the time when we learn what being brave and being courageous means.

For me that moment occurred in Oct 2018 when I transitioned out from being a corporate professional and not getting another job. It led me to become an entrepreneur by default. 

The good was that, unknown to myself, my heart had a desire. 

A desire to share my story with others who feel something in them is missing.

What the heart wants it manifests. To me that is self-belief.

In April of this year Caroline Cares came with an opportunity that, to me, was heaven sent! She asked me to be one of 6 co-authors in sharing my story in

Becoming You—Stories of Courage & Vulnerability.

What made me open up and feel the desire to share my becoming in this book?

In these past three years I have had the privilege of really understanding about self-realisation and self-leadership. It changed my perspective about my self-worth and value to myself. It helped me find my purpose.

That simple realisation and learning made me want to share with other corporate professionals who will find parts of my story resonating with them.

My hope is that it will make them understand that they all have a message and a voice that is unique and that they can choose to use it to benefit people around them.

In this journey what is the learning that I have had which I want to share?

As I learnt to listen to my heart more and more, I have had two learnings that have become the foundation of my identity and actions.

1. Whilst we are all conditioned to work hard and be paid for it, living to get a paycheck isn’t living. There’s much more grandeur where life is concerned and there’s much more that one can do as a human being. To me legacy is what one’s life is about. That lives on. There’s no short-cut or hacks in building a legacy. It takes intention, commitment and bringing one’s real self each and every moment whatever be the situation.
2. Re-learning the real difference between being brave and being courageous. It’s how I have started my chapter in the book. Understanding why one needs to be brave. Brave enough to face fear head on and then finding the courage to channel that fear into action and persevere.

The Kindle version of the book is now out and can be bought through the link in the comments.

The paperback edition will be out shortly.

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Joy Abdullah is a strategic marketing specialist who helps B2B service business owners, to impact and influence the perception of how humans see business from a content, technology, and business growth perspective by using marketing.

For a brand it is all about engagement. That is what creates the preference.

Joy focuses on creating emotive employee engagement internally by building personal brands that share their stories and message in a personalised voice. This provides authenticity & credibility that results in a growing a community which chooses to interact, engage, and refer business to the brand.

It is how Joy helps business owners to use their marketing to humanize their business.

He is the Founder & Principal Consultant of Humanizing Business which is a strategic marketing advisory company. 

His personal mission is to help B2b service businesses humanize their business approach by discovering the value of their people and harnessing it through marketing.

You can connect and contact Joy at:

1. Linked In 

2. Twitter @JoyAbdullah

3. Instagram: joyabdullahTM

4. #3MinuteMarketing

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