How I Forge a Magnet for attracting in-bound Leads for SaaS based Companies?

My strategy for Forging a Magnet for attracting in-bound Leads for SaaS based companies is actually quite simple and yet very effective if done in the right order and if the right conditions are met every time.

The Strategy:

Website:

I hate to see any of my websites with DA and PA less than 90 for PA and DA less than 80. Lemme explain with a simple example, a PA of 96 would ideally mean that my on-page SEO is bang-on and is really showing an optimized webpage to the user for the landing pages with a DA of 85 telling me that my SERP ranking is going to be mostly in the first page and probably I need to do a few more press releases or get better web 2.0 links to get a higher DA which would ideally get me the best organic traffic for the keywords I am ranking for. This still does not promise any conversions mind you? But it does increase the likelihood which gives me all the more reason to achieve this in the beginning rather than later in the play.

Product Strategy:

I love the see my product on the first page but more than that I love it when there are others talking about the same for which I usually would plan a pre release with Press releases, early adoption offers and pack them up with free access to certain exclusive sites which already have a high PA and DA to give me credible and usable backlinks and traffic to use.

My next attempt is always linked with my current users who are my best source of marketing so I generally would give them some offer to get them to bring new users for my product and then re-share and boost their content to get higher visibility for them which in-turn gets higher visibility to me which is when I can have ready leads flowing in for my product.

After the first two attempts are done by which time my website score is also at a good number I would take the data that I have been able to get through all the above steps and feed that into google ads to create a digital chakravyuh which would keep showing my ads to all the new visitors who have still not bought my product to compel them to make the buy.

Content Strategy:

Being an author makes me also the influencer that I be on choice so as part of that I use my influence and reach to create content, blogs, Quora spaces, LinkedIn blogs with subscribers, social media posts, infographics all of which can convert my sales to in-bound and get me more valuable visitor or subscriber data which I can reuse to fuel my digital chakravyuh.

Networking:

With all the above done now starts the regular networking and meetings which can quite happily happen over coffee or regular events which have started and can be a great source of leads/ meets which can turn into conversions or leads soon if strategized correctly to add value first and then ask for help to get leads.

Paid advertising:

Though this is not the position this should come but I would shy away from any form of paid advertising without a good PA & DA in place which alone will ensure that my ads will get me the conversions or act as the combination of Glenn Mcgrath and Brett lee where a good paid AD will compel the user to have a look at us a good PA & DA would push them to click the link right under the AD which would be my organic position thus getting me better conversions at lowest rate possible.

Referral marketing:

I have even in the past and to today trusted more in word-of-mouth marketing or marketing which is always done with user first approach where the user can share his experience with everyone involved in his community to get better visibility and conversions per customer than go and find more customer on a daily basis which is why I have always focused on finding influencers who would or are looking for solution/product which I am selling or giving access to. This process may not be giving me the revenue which I seek but the followers of the influencer if hear how he feels on my product would definitely try out my product and thus makeup for the revenue which I could have made and if the influencer is a good one which is what my research and efforts will tell then the conversion ratio is bound to give me the profit that my company or organization is seeking in return for the efforts taken.

FAQ’s/ PAA:

Most companies which I have worked for at times have unfortunately missed the power of having detailed Frequently asked questions or FAQ’s and also have a correctly built XML sitemap to become an answer in Public also Asked or PAA. These two if aimed and correctly worked on then can work real wonders for the SaaS based company which should not be about marketing the product but will act as a doorway for visitor to come to our site to have a glimpse at the product which coupled with my UX & UI strategy would ideally get me the conversion from the page which I plan for which would quite definitely be a real good source of leads coming from a source which is practically giving an answer to the question which my probable customer is looking an answer for as this question leading to my product would make it the simplest way for conversion that too without the need to spend a dime more but yes this strategy would require serious SEO, on page strategy, content, UX, UI and over all of this funnel planning when execute correctly can be the single biggest source of leads and organic conversion for the IT company and product.