How I Fixed an Article Written by ChatGPT

An AI tool like ChatGPT can be entertaining, but it is NOT a copywriter.

Remember people: ChatGPT is a search engine. It scrapes the internet for content, mushes that together, and delivers results in a narrative format. For this reason, it is great for research and ideas.

But it cannot write and therefore it saves you no time or money.

I learned this firsthand when a client asked me for help editing an article last month.??

They needed to submit the article to a national publication asap, and they needed help polishing what they had. No problem.?

But then she said that it was mostly written by ChatGPT.?

Once I removed my keyboard from my face, I responded. “Sure – send it over. I’ll take a look, and let you know how much it’ll cost.”?

The article was about the history of townhouses in New York City. I love real estate in general, so I was excited to work on this.??

But then I read it. Dear reader, it hurt my eyes.

Since we were on a super tight deadline, I didn’t have the luxury of my usual approach. But I also knew I could help, so I employed a different approach.

In my latest blog (linked in the comments below), I walk you through the strategy I used to rewrite their article.

Have you used ChatGPT to write an article or blog post? I’d love to hear about how it went.

Did you have to do a lot of editing??

What kind of response did it get from your audience?

#copywriting #editing #marketingtips #chatgptfail #kickasscopywriter #tellingitlikeitis