How I Create 49 Pieces of LinkedIn Content Per Week With AI (& How You Can Too...)
William Choi
Unlock Freedom with Business, Branding & AI ?? | Founder & CEO @brandbeam.ai - AI Avatars & Reels → 10X Your Likes & Leads??
I create and publish 49 pieces of LinkedIn content per week using AI.
That’s 7 for me, 42 for my LinkedIn Ghostbranding clients.
(All as a solopreneur with NO outsourcing, allowing me to generate $390K/ARR)
This includes Branding + Profile + Design + Copywriting.
Hence “Ghost-branding” and not just “Ghost-writing”.
Now…
You’re probably thinking:
“Whatever dude, you probably spend your WHOLE week creating content…I can’t do that!”
The truth?
I don’t.
It’s quite the opposite.
Especially because I’m now Founder & CEO of an AI Startup with 5 team members.
I don’t have time to be messing about.
Speed is everything.
In total?
I only spend 7 hours a week creating those 49 pieces of content.
All of which generates on average 1000 engagements a day.
How?
The operating system that uses a simplified approach to finding, creating and publishing high-quality personal branding content, that’s done with speed, but doesn’t compromise on quality.
Today I will give you the basics of what will be explored step-by-step in the new Brand OS course.
Let’s dive in…
How I Create 49 Pieces of LinkedIn Content Per Week with AI
Step 1: Source top LI creators
Step 2: Find viral ideas using AI
Step 3: Generate copywriting with AI
Step 4: Use Canva AI to create visuals
But before we dive in to the steps here’s what you need to know
(The Top 1% of LinkedIn doesn't want you to know this truth…)
“There is nothing new under the sun”
Meaning?
Everyone is saying the same thing.
Check out these identical posts from top influencers on LinkedIn and you’ll see what I mean:
Not even a full 24 hours apart, almost word for word.
Most people are repeating ideas that have existed before, and repurposing them.
Contrary to what you might believe, this is just how society works.
There is barely any innovation or originality.
Now…
For you? Building a personal brand?
This is a GOOD thing.
Why?
Because all you have to do is find the top creators, source their viral ideas that work, and repurpose them for yourself.
If they do the same thing, why can’t you?
So let’s start with…
Step 1) Source Top LinkedIn Creators
I always gather top creators to give me a lay of the land.
The easiest way to do this is with Favikon.
Yes, that same ranking system that put me at Top 3 across multiple categories.
It allows you to filter through all top creators across all platforms in all niches.
All you have to do is plug in your niche, your platform and boom, you have your list.
Look at their profiles, see what they post to get a feel for why they are at the top.
The most important thing isn’t their follower count but the speed of growth they are seeing today which is indicated by their LinkedIn influence score and % follower growth.
2) Find Viral Ideas Using AI
Once you know the top creators there are a couple of ways you can find their most viral ideas.
One is with an AI called Bardeen, the other is with a plugin called Kleo.
Both are free to use.
Bardeen basically allows you to create AI bots called “playbooks” that run in the background when you activate them.
The main playbook I use is called “Save LinkedIn posts from search to Google Sheets ”.
This allows you to plug in a URL of any top influencer and it sources all of their posts into a Google Sheet like this with captions, likes, comments, shares, etc.
All you have to do is sort by highest to lowest in your Google Sheet, and you now have a list of their most viral ideas.
Just like that.
A more casual way to do this is to use Kleo which is a chrome extension that allows you to view the creator’s LinkedIn page, and it automatically shows you their top posts.
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You can sort by engagement, time posted and type of post.
Once you’ve gathered the top posts using either method?
It’s time to…
3) Generate Copywriting with AI
All you need here is access to ChatGPT 4o.
Upload the post’s image (we’ll use the one above as an example), and use this prompt:
“You are a LinkedIn Copywriter. Write a LinkedIn post for this image based on a one line hook, an anecdote, 5-7 dot points (depending on what's necessary), then one sentence to drive home the points, and then 1 CTA question adding a "P.S" in front of it.”
It should output something like this:
From here you optimise it by adding in your own story, and tweak the dot points to your liking.
Then you have your copywriting done!
(Side note: The reason I get paid so much for Ghostbranding is because I’m still the quality control that makes sure the output is viral, on brand and aligns with my clients desired outcomes.
With my service, the quality of the visual output and brand alignment is also where a lot of the value comes from since AI has yet to automate that process.
This is why I chose ghostbranding > ghostwriting as ghostwriting is being automated with AI at breakneck speed.
But here’s the thing: Client’s don’t care about “how”, they just care about the result.
If they can get that from you?
They will pay you whatever you are worth to them, saving time/energy of doing it themselves.)
Which brings us to…
4) Use Canva AI to create visuals
The main reason this example post went viral is because of the strong image hook:
“Having a good manager is a blessing.”
All you need to do is repurpose that exact text in a different format.
Canva has an AI tool called “Grab text”.
We can use it to grab the text directly from the image like this:
You can now update this text with slight variation to use as your image on another background via Canva Photos with a branded font like this:
See how I changed the word “fact” to “truth” and “manager” to “boss”?
And then from a whiteboard to a workbook page?
Same professional vibe, yet totally unique.
Once you do this, update your copywriting accordingly for the new keywords as well.
That’s it!
Now you have your copywriting + unique visuals that takes the original viral idea and brands it as your own.
I know the example I showed at the very beginning with Steven Bartlett and Chris Donnelly is basically copy-paste, but I despise this as it lacks any real value-add.
It's like if Drake copied Kendrick Lamar's hit songs word for word. There would be outrage in the streets, and he would get sued like crazy.
My method is using something that already works, and adding new value with a new perspective.
It's like how Eminem was influenced by rap music, but made it his own, and created a whole new wave of multicultural rappers.
CRUCIAL POINT:
All personal branding and being a creator is one thing…
Synthesizing Information.
This means gathering ideas from different sources and combining them under one brand that represents one simple idea, product or service.
Your true value lies in not just the ideas you share.
It lies in being a go-to source of ideas that relate to that one solution.
Like becoming a library dedicated to that one thing.
That is what personal branding on LinkedIn (& beyond) really is.
A fitness trainer and a tech bro can both talk about “flow state” because it applies to both.
But a fitness trainer would never talk about coding, and a coder will never talk about how to get washboard abs.
So it’s not the ideas that are unique, it’s how you gather and apply it to your personal niche/industry/vertical that is.
Summary
I hope this gives you some idea of how I use AI to generate so much content per week, as well as the philosophy behind the process.
Both are important to adopt and understand for you to succeed on this journey.
As always, I’m all about giving you the REAL info that will free up your time, energy and life.
Freedom is always the goal - More impact, more success. Less effort, less barriers.
But…
These are just the basics.
For more premium AI prompts + processes + branding + monetisation?
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See you next Friday ??
Thanks for the article, brilliant. Are there any alternatives to Favikon??? Something less expensive, please???
General Manager Morpheus Hotel
4 个月Perhaps I misunderstand the mission or purpose. It does not really help the platform or encourage original thought? Is the purpose to get more of the same - exponentially? Wouldn’t it defeat the purpose of inspiring and helping, as is promoted - beyond benefitting the top of the pyramid? Eventually we will get more and more of the same. And then people will leave the platform for other sources of inspiration and original content?
Personal Branding and LinkedIn Growth Expert | I will help you build your LinkedIn presence through the ATANIEL system | 30+ Clients Helped | CMO @Syncupp (Your entire business in a single dashboard)
4 个月This shows us that AI is not our enemy; technology is not a hurdle. The better you learn, The more you adapt, The more you thrive. Right William :)
Pinterest Growth Hacker for E-Commerce & Blogs | Leveraged my Pinterest SEO & AI Scheduling Tool for 40%+ Monthly Growth
4 个月William Choi mixed you up with Luke Matthews for a bit there.
I Help Teams Bring Order to Chaos ?? Operations Leader | Lean & CI | Change Champion
4 个月Loving these easy steps to follow William Choi