How I create 100 Pieces of Content with one hour of my client's time
… and maybe more importantly, why it is high-converting.
To gain more leads online, you need to post consistently on each platform AND have a CONSISTENT message.
At first pass, this seems simplistic and obvious — but there are very real roadblocks to making it happen each month. With so many social media sites where people expect us to be present, this has become increasingly challenging.
You have your Facebook audience, and your LinkedIn connections, Instagram, TikTok, Pinterest, and Twitter. Maybe you have a podcast or YouTube series, everyone says you should blog to drive traffic to your website — and don’t forget your email marketing!
That is a lot of ground to try and cover each month - consistently. It is a real challenge I have seen business owners struggle with over and over.
Businesses that are not ready to hire a marketing team but need strategy and visibility to scale often find themselves stuck in a marketing plateau.
Once a business owner has hired a social media manager to create the level of content that a business needs, it takes hours of the owner’s time plus anywhere from $3,000–$15,000 a month depending on the amount of content and level of production value. TikToks and Reels alone can be $1,500 a month.
The system I designed meets three main pain points every business struggles with:
- Strategy
- Affordability
- Sustainability
100 Posts in Four Steps
- Strategy Call
- You film 30–60 minutes of video (I send scripts and inspirations for you to work with)
- My team cuts the video into clips for Reels, blog articles, graphics, and newsletters
- I schedule all of the content to auto-post throughout the month for you
Watch the 12-minute breakdown of how it works?HERE?or the 1-minute version below.
While it’s tempting to focus on the HOW, I’m much more focused on WHY it works.
Above and beyond creating consistency across multiple social media platforms, I strategize your content to grow visibility and build trust for high-converting content.
There are three key components to this:
- You will always have some followers who want to read their content, others who want to watch videos, and still others who consume most of their content from podcasts.?By creating the same message in multiple formats you meet all of your followers where they are.
- Don’t create content for the sake of content — create content that speaks to your audience, and that they will want to share with THEIR network. They will like, comment, and share — they will ENGAGE with your content. Engagement is the #1 metric you need in order to increase your visibility (because the algorithms reward engagement).
- You now have a month of quality content — but you only had to spend one hour of your own time. This means?you have GAINED HOURS and hours of time back?to focus on your clients and building your business.
You do not need to pump out content just for the sake of content — you need to create content that connects your audience to your products or services.
Starting with a single, quality piece of content that you then make accessible in multiple forms will greatly increase your reach, your exposure, and your leads.
Take a look at the?100 Post Package?and get all your content done.
Thanks for sharing.