How I Converted 100% of My Email List into Paying Customers
Are you struggling to convert your podcast listeners into paying customers? Conventional wisdom says it's challenging. But it doesn't have to be!
In this episode, Liz Wilcox explains how she turned podcast listeners into email subscribers and then converted 100% of them into sales! Get ready to learn the 3 email secrets that you can apply to your own podcast strategy to skyrocket your sales!
?? Watch or Listen to This Episode of Podcasting Made Simple: https://PodMatch.com/Episodes (Then Search "281")
?? Big Ideas From This Episode:
#1 Own Your Audience
Email marketing gives you control, unlike any social platform. Liz emphasizes the importance of owning your list, especially in unpredictable social media changes.
#2 The Email Staircase
Liz introduces the “Email Staircase†model: Follower > Friend > Customer. This model is about nurturing relationships at every stage, ensuring that when you make an offer, your audience is ready and eager to buy.
#3 Visibility Leads to Followers
Gaining followers starts with visibility. Whether through guest podcasting or social media, making an effort to be seen is crucial for building your initial audience.
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#4 Turn Followers into Friends
By showing investment in your audience’s journey and being relatable, you can turn email list subscribers into friends. This foundation is critical for converting them into customers later.
#5 Friends to Customers
Selling feels natural when you know your audience. Stop guessing and start listening. Use your emails to ask questions and engage, transforming insights into irresistible offers.
?? Final Thought:
Liz’s approach to email marketing is a testament to the power of genuine connections. By building trust through consistent, relatable, and invested communication, converting your audience into paying customers is possible and predictable. The key lies in seeing your subscribers not as numbers but as friends ready to support your journey, provided you support theirs first.
?? Did you listen to or watch this episode of Podcasting Made Simple? If yes, what was your biggest takeaway?
I scale info-products & discords
9 个月This is ???? A great book that helped me a lot about email marketing is Email Players Skhema by Ben Settle. Really good stuff Alex Sanfilippo
Podcast Launch Strategist, Helping Experts Turn Their Podcast into a Sales Machine | Power Hour ï¿¡99 | Setup ï¿¡997 | DIY ï¿¡49 pm | Full Production ï¿¡650 pm | Host of Icons of Real Estate & Podcast Profits Unleashed Podcast
10 个月Email marketing is definitely something I need to work on
CEO/Founder & Podcast Host of Omni Mindfulness | Social Media Consultant | Helping Female Solopreneurs Amplify Their Voice & Streamline Success with AI, Mindful Systems, & Spiritual Technologies
10 个月I'll keep this in mind! I look forward to learning more…
Transform Your Business with Proven Profit Strategies ?? | Growth Expert ?? | Exit Planning Specialist ?? | Host of 'Profit with a Plan' ?? | 3X Published Author ?? | Engaging Speaker ??
10 个月Great lessons Liz
Owner of Area Code Audio. Helping non-profits leverage podcasting to connect with their people.
10 个月So THAT'S how she became a millionaire!