HOW I COMMUNICATE RESEARCH VALUE TO FUNDERS? Master the art of communicating research value

Introduction

Have you ever poured your heart and soul into crafting a groundbreaking research proposal, only to see it languish in the dreaded "rejection" pile?

You're not alone.

Early-career academics and consultants face a daunting gauntlet when it comes to securing research funding. Between limited experience, fierce competition, and the ever-present pressure to demonstrate the impact of your work, the odds can feel stacked against you.

The consequences of failing to secure funding are more than just a missed opportunity. They can stifle promising research ventures, delay career advancement, and even force talented academics to abandon their fields entirely. This hinders individual progress and impedes scientific advancement as a whole, potentially slowing down critical discoveries and solutions to pressing global challenges.

The Power of Clear Communication

The key to unlocking the treasure trove of research funding lies in effectively communicating the value of your work.

By crafting a compelling narrative that resonates with reviewers and funders, you can transform your proposal from a dry academic document into a captivating argument for why your research deserves support.

Are you ready to unlock the secrets of persuasive research communication? In this article, we'll delve into a step-by-step guide that will equip you with the tools and strategies needed to confidently present the value of your research and secure the funding you need to thrive.

How can we clearly articulate the value of our research ideas?

There are five key steps that will help you transform your proposal from a dry document into a captivating narrative that resonates with reviewers and funders. From understanding your audience to crafting a compelling story, each step provides practical advice, actionable tips, and real-world examples to empower you to confidently present your research and secure the funding you deserve.

Step 1: Know Your Audience and Tailor Your Message

Dive deep into the funding agency guidelines: Don't just skim its website. Read its strategic plans, annual reports, and recent funding awards. Identify specific programs or priorities that align with your research. Research the reviewers' backgrounds and publications to understand their expertise and interests. You may want to reach out to program officers for informal inquiries (following the agency and your university guidelines).

Craft a crystal-clear research question: Ditch the jargon and aim for an easily understandable question that resonates with the agency's mission and societal impact. Imagine explaining it to a non-academic audience, such as members of your family – would they grasp its importance?

Step 2: Highlight the "Why" and "Wow" factor:

Address a burning knowledge gap: Don't just state your question, explain why it matters. What critical understanding does it unlock? How does it fill a void in existing research? Frame your work as a missing puzzle piece with the potential to reshape the field.

Stand out from the crowd: Don't be another "I'm-working-on-this-too" proposal. Clearly articulate what makes your research unique. Is it your innovative methodology, a groundbreaking theoretical framework, or access to exclusive data? Showcase what sets you apart from the competition.

Step 3: Impact that matters, benefits they can see

Translate research into tangible outcomes: Don't get lost in academic jargon. Explain how your findings will translate into real-world benefits. Will your research improve public health, develop new technologies, or inform policy decisions? Use clear language and concrete examples to paint a vivid picture of the impact.

Quantify whenever possible: Numbers speak volumes. Use data, statistics, or even economic projections to quantify the potential benefits of your research. Did similar studies demonstrate cost savings or improved life expectancy? Show, don't just tell, the positive impact your work can create.

Step 4: Craft a narrative that captivates and convinces

Structure like a compelling story: Don't just dump information. Organise your proposal logically, using transitions and clear headings to guide the reader. Highlight key points with strong evidence and data, building a cohesive narrative that flows smoothly.

Showcase your expertise and credibility: Don't be shy! Briefly mention relevant publications, collaborations, awards, or grants that demonstrate your research expertise and experience. Show that you're the right person to tackle this specific project.

Step 5: Proofread! Proofread! Proofread!

Eliminate typos and inconsistencies: Typos scream unprofessionalism. Meticulously proofread for grammar, spelling, and formatting errors. Use spellcheck and grammar tools, and even have a colleague review your work with fresh eyes.

Seek diverse feedback: Don't exist in a silo. Share your proposal with trusted colleagues, mentors, or even advisors outside your field. Gain different perspectives and identify areas for improvement before submitting.

Conclusion

Securing research funding isn't just about the money; it's about making a real-life impact through your work. By mastering the art of clear communication, you can turn your research into a compelling narrative that resonates with funders and propels your career forward. Remember, your research can address critical challenges and shape the future. So, step up, communicate your value, and prepare to make a difference in the world.

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About the author

Dawid Hanak is a Professor of Decarbonisation of Industrial Clusters at the Net Zero Industry Innovation Centre , Teesside University . He brings the world-leading expertise in process design, techno-economic, and life-cycle assessment to drive innovation in industrial decarbonisation. He led the successful delivery of research and commercial projects in industrial decarbonisation, attracting over ￡4m of external funding. As a trusted advisor to businesses, think tanks, and public bodies, Dawid is passionate about sharing his knowledge and empowering others.

He also founded Motivated Academic , a platform where researchers, engineers, and consultants can access resources and training to advance their research and business skills.

Are you ready to:

• Drive sustainable change in your industry?
• Sharpen your research and business skills?
• Connect with a supportive community of like-minded individuals?

Contact Dawid Hanak today to discuss your goals and explore how he can help you achieve them.