How I became a… crypto founder

Growing up, Aquarius Maximus knew she wanted to change the world. She thought she might become a scientist, a researcher or perhaps an?attorney.

Her early passions also didn’t hold many clues as to how her career would progress. “I was into cheerleading, I was creative, I loved graphic communications. Then when I was in college I was going to study history and travel the world,” she?says.

Francesca Cassidy spoke to the self-described ‘mompreneur’ about how she founded four businesses, as well as developing the decentralised cryptocurrency Guapcoin . Read more.

Sustainability takes a back seat as economic pressures mount for?business

Businesses are contending with numerous challenges, from?rising inflation?to supply chain issues and soaring energy costs. While executives recognise the need to tackle the climate crisis –?90% of CEOs agree that climate change must be addressed urgently?– sustainability budgets are coming under pressure as focus turns to these more immediate economic challenges.

Sam Forsdick explores why business leaders are re-evaluating their ESG efforts, despite mounting warnings about the climate crisis and its impact on the?planet. Read more.

Insights from the CEO who walked in on a cyber?calamity

On 12 December 2020, Sudhakar Ramakrishna got perhaps the worst birthday gift ever. As he was celebrating over dinner, he got a call informing him that SolarWinds , the company where he had been appointed CEO just five days prior, had been the victim of what Microsoft president Brad Smith called??“the largest and most sophisticated [cyber] attack the world has ever seen”.?

SolarWinds is not a household name. But it attracted the attention of hackers because of the services it sells and - more importantly - its?clients. He shares how he through the crisis and the leadership lessons he learnt in the?process. Read more.

More from the business world

• With nearly everyone in the UK feeling the pinch, advertisers would be well advised to adjust their methods and their messaging to connect more meaningfully with cash-strapped consumers
• Global political and business leaders are in Sharm El Sheikh, Egypt, for COP27 the UN's international climate talks. Clara Murray take a look at the key themes, issues and debates to look out?for
• Our working lives have changed but have employee perks followed suit? How can you build an employee benefits package for a distributed workforce?

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