How I became a… Christmas advert creator
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Stories that connect modern business. Certified B Corporation. PPA Business Media Brand of the Year 2022.
As a child, Laurent Simon could never decide what he wanted to do when he grew up. “I wanted to be everything,” he says. “I didn’t really understand why you had to choose one thing when there are literally millions of subjects and people you can learn from and work with.” As chief creative officer (CCO) at global communications agency VMLY&R, he found a job that suits his polymath personality to a?T.?
Over the years he has worked on some of the best-loved Christmas adverts for the likes of John Lewis, and this year's joy for all Boots ad .
Simon spoke to Francesca Cassidy about what you need to create the perfect Christmas campaign and why advertising is the ideal job for someone who's interested in everything. Read more.
The leadership trends facing businesses in 2023
In 2023, there is a huge pressure on companies across all sectors to continue to make money while also keeping abreast of modern cultural and scientific expectations.?
Even in the throes of a?recession, the significance of employee wellbeing cannot be overlooked. It is people who are responsible for profits.?Keeping staff happy, therefore, should form a core part of any business?strategy.?
As for action on?climate change, the stark reality of extreme weather conditions around the world is plain to see. Decarbonising business is not only a human imperative, for moral reasons, but also an economic one.?Environmental, social and governance (ESG) credentials?are now key considerations for shareholders and investors.?
Rohan Banerjee explores the key trends facing business leaders as we head in to 2023. Read more.
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Company cultures are hard to maintain at the best of times. In the era of hybrid working, it’s even more challenging to manage the blend of personalities – and clashing egos – while steering company direction and keeping goals in?focus.
So how can bosses identify potential issues in their company culture and head them off before they mushroom into bigger problems? Chris Stokel-Walker shares the five early warning signs to look out for, plus some advice on how to stop them becoming bigger?issues. Read more.
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This is our last edition in 2022, we hope you've enjoyed our weekly Leader's digest. We will be back in 2023 with more stories that connect modern business.